Product Marketing Specialist B2B

Job Title: Product B2B Marketing Specialist
Location: Worli, Mumbai, Maharashtra, India
Experience: 1-3 years
Employment Type: Full-Time 5 days a week(Hybrid after 3 months)
About the Company:
Qrata.ai is an HR-tech startup revolutionising global hiring for the worlds fastest-growing digital
companies. By leveraging a proprietary framework and a managed hiring platform, Qrata
enables organizations to seamlessly discover, screen, and onboard top-tier talent with
unmatched efficiency. For job seekers, Qrata offers a transparent and competitive platform to
showcase their skills and connect with global opportunities.
Partnering with renowned VC firms like Accel, Matrix, Sequoia, and Lightspeed, Qrata has
collaborated with over 500 leading startups worldwide, sourcing and hiring from the top 5% of
talent to fuel their growth and innovation.
Role Overview
As a Product B2B Marketing Specialist, you will own the strategy and execution of
content-driven marketing campaigns. Your goal is to attract startup founders, HR professionals,
and investors while forging B2B partnerships with influencers, organizations, and communities.
Youll also oversee the distribution of our GTM (Talent Pool) to drive product-led growth and
generate potential clients.
Key Responsibilities
1. Content Strategy & Creation
Develop and execute an engaging B2B content marketing strategy tailored to startup
founders, HRs, and VCs.
Create high-quality content such as newsletters, and LinkedIn posts.
Craft messaging that highlights the value of our talent pool and product offerings.
2. GTM & Growth Marketing
Distribute and market our Talent Pool to potential clients using data-driven GTM
strategies.

Optimize product marketing materials to drive inbound leads and product adoption.
Run email, social media, and paid campaigns to nurture prospects and retain clients.
Develop sales enablement content (decks, one-pagers, battle cards) for business
development teams.
3. Partnerships & Community Building
Identify and build partnerships with influencers, organizations, and communities to
expand reach.
Work with B2B influencers and ecosystem leaders to amplify our brand message.
4. Distribution & Demand Generation
Optimize content distribution through LinkedIn, email marketing, and niche communities.
Build and manage a lead nurturing funnel to convert engagement into business
opportunities.
Track marketing performance metrics (engagement, conversion rates, client acquisition)
and optimize campaigns accordingly.
What We Offer:
Growth Opportunities: Be part of a fast-growing startup and contribute meaningfully to
its success.
Dynamic Team: Work in a supportive, collaborative environment.
Professional Development: Opportunities for career growth and skill enhancement.
Competitive Compensation: Attractive salary and benefits package.
Why Join Us?
This is an opportunity to play a key role in shaping the content strategy for a fast-growing
company. Your work will have a meaningful impact on our brand visibility and customer
engagement.
If youre passionate about content creation and ready to contribute to a startups growth journey,
apply now and become a vital part of our team!