Product Marketing Owner

Product Marketing Owner 📍 Mumbai, Maharashtra, India (On-site) 🕒 Full-time About SolarSquare Energy SolarSquare Energy is India’s fastest-growing residential solar company, committed to making the transition to solar simple, reliable, and worry-free for homeowners. Ranked as the No. 1 home solar company on the National Solar Portal, SolarSquare provides end-to-end rooftop solar solutions — from consultation and design to installation and long-term support. At SolarSquare, we are building the future of clean energy adoption in India through innovation, operational excellence, and an exceptional customer experience. Role Overview We are looking for a highly driven and strategic

Product Marketing Owner to join our growing team in Mumbai. In this role, you will be responsible for shaping product positioning, defining customer value propositions, and driving go-to-market strategies for SolarSquare’s residential solar offerings. You will work closely with Product, Sales, Operations, and Growth teams to translate product capabilities into compelling customer messaging and impactful marketing initiatives that drive adoption and engagement. Key Responsibilities

• Define and execute product positioning, messaging, and value propositions for residential solar solutions.
• Develop and lead go-to-market strategies for new product launches, features, and offerings.
• Conduct market research, competitor analysis, and customer insight studies to identify growth opportunities.
• Collaborate cross-functionally with Product, Sales, Operations, and Customer Experience teams.
• Create and manage marketing collateral, sales enablement materials, presentations, and campaign assets.
• Drive digital marketing initiatives and product-focused customer engagement campaigns.
• Track campaign and product performance metrics, analyze results, and optimize strategies accordingly.
• Support pricing, packaging, and customer communication strategies.
• Ensure consistent brand and product messaging across all customer touchpoints.
• Gather customer feedback and market intelligence to influence product roadmap decisions. Requirements
• Bachelor’s degree in Marketing, Business, Engineering, or a related field.
• 3–6 years of experience in Product Marketing, Product Management, or related roles.
• Strong analytical and business analysis skills with the ability to interpret market data and performance metrics.
• Excellent communication and stakeholder management skills.
• Experience working with cross-functional teams in a fast-paced environment.
• Understanding of technology products, software development processes, or digital platforms.
• Proven experience in successful go-to-market execution and product adoption initiatives.
• Familiarity with digital marketing tools, CRM systems, and analytics platforms is preferred.
• Prior experience in energy, clean-tech, SaaS, or technology-driven industries is a plus.
• Ability to manage multiple projects and thrive in a high-growth startup environment. Why Join Us?
• Be part of India’s clean energy revolution.
• Work with one of the fastest-growing residential solar brands in the country.
• Opportunity to create meaningful impact at scale.
• Collaborative, entrepreneurial, and high-growth work environment.
• Learn and grow alongside passionate industry leaders and innovators.