Product Marketing Manager

About League

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary: 

As Product Marketing Manager, GTM, you make League's go-to-market motion faster and stronger by turning positioning into the assets and content that bring solutions to market. League is re-founding its narrative; you take the portfolio level positioning and messaging scale it — building sales assets, adapting the story across solutions, segments, and formats, and keeping the field library sharp and current. You're a fast, high-quality builder who uses AI fluently to multiply your output, and you measure success by how much good GTM content gets into sellers' hands and how well it aligns to the larger story. This is a build-and-scale role for someone early in their PMM career who wants to grow into solution ownership.

What you'll be doing: 

Asset Creation & Scale

Build core sales and GTM assets — pitch decks, one-pagers, objection-handling guides, discovery content, competitive battlecards and more.

Build and maintain toolkit content for League's sales plays.

Produce solution launch assets in support of solutions moving to market, ensuring each has the field-ready content it needs at each GTM stage.

Use AI tools to scale asset production — drafting, adapting, and iterating faster while keeping quality and on-narrative consistency high.

Maintain the field-facing asset library — run regular audits, retire stale content, flag claims that drift from current positioning.

Translation & Adaptation

Translate the portfolio and solution narrative into the right format and altitude for different audiences — seller-facing, prospect-facing, segment-specific.

Adapt assets across solutions and segments, repurposing a strong core into the variants the field needs.

Localize and tailor content for specific deals, campaigns, conferences, and partner contexts against defined intake criteria.

Support packaging and solution commercialization.

Operating Rhythm

Run day-to-day PMM request intake and triage — score against criteria, set turnaround expectations, keep the queue moving.

Partner with Solution Owners, Solution Engineering, and Sales Ops to gather the inputs needed to build accurate, useful assets.

Represent PMM's content work in various touchpoints, ensuring solutions have the assets they need at each stage.

Security-Related Responsibilities

Compliance with Information Security Policies

Ensure access management is performed in compliance with the employee's role and responsibilities

Responsibility and accountability for executing League's policies and procedures within the department/ team

Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What we're looking for: 

3+ years of product marketing experience, ideally B2B healthcare technology or B2B SaaS with a complex sales motion

Strong track record building sales and GTM assets that get used in the field — decks, one-pagers, battlecards, plays

Demonstrated fluency leveraging AI to scale and improve marketing work — uses AI tools to produce more, faster, without sacrificing quality or consistency

Strong, fast writing — can take positioning and turn it into clear, concrete, on-narrative content across formats

Highly organized; manages multiple concurrent asset requests against deadlines in a fast-moving environment

Exposure to packaging, pricing narrative, or multi-solution environments a plus

Interest in AI/platform technology and the ability to learn a technical solution set quickly

Previous sales or account management experience a plus

Bachelor’s degree (preferred, not required)

US APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all US locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job-related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for USA applicants only $110,000 — $135,000 USD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . If you are an individual in need of assistance at any time during our recruitment process, please contact us at recruitinginfo@league.com .

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

You should receive a confirmation email after submitting your application.

A recruiter (not a computer) reviews all applications at League.

If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.

The final step is an offer, which we hope you will accept!

Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Here are some additional resources to learn more about League:

Learn about our platform, leadership team and partners

Highmark Health, Google Cloud, League: new digital front door to seamless care

Former Providence President and Workday EVP of Corporate Strategy join League Board of Directors

League raises $95 million USD in Series C to build world’s leading healthcare CX platform

Forbes x League: The Platformization Of Healthcare Is Here

Fast Company x League: If we want better innovations in healthtech, we need more competition

Work Location:

We have a mix of office-centric roles based in our vibrant Toronto office, and remote-eligible roles based anywhere in Canada or US. Each job posting will indicate where the role will be based. Regardless of the role’s posted location, all Toronto-area Leaguers (living within 65 km of our downtown HQ) collaborate in-office Monday through Thursday. Depending on your distance to the office, you’ll enjoy 10 or 20 Flexible Remote Days each quarter for focus and deep-work time. We are committed to fostering a meaningful work environment and connections for all Leaguers regardless of location.

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Use of AI Notice We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here .

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