Product Marketing Manager

Product Marketing Manager

Location: Bhopal

About the Role:

Katyayani Organics is looking for an experienced Product Marketing Manager to lead product positioning, go-to-market strategy, launches, user acquisition, and product adoption for our mobile app products.

Roles & Responsibilities:

- Develop GTM strategy, product positioning and messaging

- Plan and execute product launches and marketing campaigns

- Drive user acquisition, engagement and app adoption

- Conduct market and user research

- Monitor campaign and product performance metrics

- Work closely with Product, Design and Sales teams

Skills & Requirements:

- 5-6 years of Product Marketing experience

- Mandatory experience with B2B/B2C mobile app products

- Strong knowledge of GTM, Product Positioning and User Research

- Experience in App Store Growth and Campaign Management

- Strong analytical and communication skills

- Ability to work cross-functionally with Product and Design teams