Product Marketing Manager
iris Worldwide · Hyderabad · onsite · Posted 38d ago
Undisclosed4–9 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role Overview
Key Responsibilities
About IRIS CARBON
We are looking for a strategic, high-impact Product Marketing Manager (PMM) to own the end-to-end go-to-market strategy for IRIS CARBON s SaaS compliance solutions. Positioned at the intersection of Product Management, Demand Generation, and Direct Sales, you will translate complex financial/ESG regulatory requirements into compelling value propositions, high-converting enablement assets, and category-defining campaigns.
Go-to-Market Strategy & Launches
- Architect and execute global GTM frameworks for core XBRL/iXBRL reporting solutions and emerging ESG compliance modules.
- Define precise ICPs, buyer personas (CFOs, Controllers, ESG Directors, Legal Compliance), and value messaging frameworks tailored to global regulatory shifts.
Sales Enablement & Content Strategy
- Equip enterprise sales and demand generation teams with high-impact pitch decks, competitor battlecards, ROI calculators, case studies, and demo scripts.
- Collaborate closely with Sales Development + Sales Team(s) to build customized content streams for high-value strategic accounts.
Market Intelligence & Positioning
- Monitor evolving global taxonomy shifts and regulatory mandates (SEC, ESEF, CSRD, FERC) to continuously refine IRIS CARBON s market positioning.
- Conduct win/loss analyses and competitive benchmarking to identify growth opportunities and feature gaps.
Cross-Functional Collaboration
- Partner with Product Management to align feature roadmaps with buyer demands and deliver clear customer communication during release cycles.
- Work with Digital Marketing and Campaign Ops to design campaign messaging that drives pipeline growth and accelerates enterprise deal velocity.
- Experience: 4+ years of B2B SaaS Product Marketing experience (enterprise FinTech, RegTech, Corporate Finance, or Governance/Risk/Compliance background preferred).
- Domain Exposure: Familiarity with corporate financial reporting, XBRL/iXBRL tagging workflows, or regulatory technology platforms is a strong advantage.
- Core Competencies: Exceptional positioning/messaging capability, data-informed decision-making, and a proven track record of enabling direct B2B enterprise sales teams.
- Location: Based in or willing to work out of our Hyderabad or Mumbai office(s), collaborating across North American and European business hours as needed.
IRIS CARBON is a leading cloud-based SaaS platform designed to streamline corporate reporting and regulatory disclosure management. We empower enterprises across North America, Europe, and Asia-Pacific to fulfill complex compliance mandates-including SEC, ESEF, FERC, and global ESG/sustainability reporting-with precision, automation, and structured tagging technologies (iXBRL/XBRL).
Required Skills
Market Analysis Content Organization Social Media Marketing Content Marketing Marketing Analytics Market Research Email Marketing Marketing strategy Content Writing and Creation
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Email MarketingMarket Researchmarket analysisDirect SalesSMMMarketing StrategyContent WritingProduct ManagementDigital MarketingProduct Marketing
About iris Worldwide

iris Worldwide
Marketing & Advertising
501-1000
employees
London
United Kingdom
₹10.3L PA avg
Avg at iris Worldwide
About
iris Worldwide is a marketing communications agency focused on creating innovative campaigns, particularly targeting younger audiences across various advertising disciplines.
Industries
Marketing & AdvertisingAdvertising / PR / Events
Employee ratings
10 reviews
3.1/ 5
Culture
3.4
Career growth
2.4
Work-life
3.4
Employees rate it well for
Company Culture31Overall Company31
Find them on