Product Marketing Manager
KEKA TECHNOLOGIES PRIVATE LIMITED · Hyderabad · onsite · Posted 57d ago
Not disclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Strategic Product Marketing
- Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more.
- Craft and implement product positioning and go-to-market strategies that differentiate our offerings
- Develop targeted value propositions and messaging frameworks for key market segments
- Design and execute strategic marketing plans tied to revenue objectives
- Content Development & Sales Enablement
- Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers
- Design and deliver comprehensive product training programs for sales teams
- Create strategic sales tools including competitive analysis and objection handling guides
- Market & Customer Intelligence
- Lead competitive analysis and maintain detailed market insights
- Conduct win-loss analyses to optimize sales effectiveness
- Research and analyze market trends to identify growth opportunities
- Gather and synthesize customer feedback to inform product and marketing decisions
- Cross-Functional Leadership
- Build strong partnerships with Product, Sales, and Customer Success teams
- Provide strategic support for key customer relationships and quarterly business reviews
- Ensure consistent messaging and go-to-market execution across all channels
- Professional Requirements
- 5+ years product marketing experience in Global SaaS (HR tech is a plus)
- Proven track record driving revenue through strategic marketing initiatives
- Master storyteller with exceptional positioning and GTM execution
- Strong analytical mindset for data-driven campaign optimization
- Outstanding communicator and presenter, especially in B2B sales contexts
- Self-motivated collaborator who thrives in fast-paced environments
Sourced from foundit
Skills
Market ResearchGo-to-market StrategyProduct PositioningCompetitive AnalysisContent Creation
About KEKA TECHNOLOGIES
KEKA TECHNOLOGIES PRIVATE LIMITED
Software Product
810
employees
2015
11 years old
Hyderabad / Secunderabad, Telangana
India
₹9.5L PA avg
Avg at KEKA TECHNOLOGIES
About
Keka is made for your people, by people like you, who care for people in the organization.
Industries
Software ProductInternetRecruitment
Employee ratings
10 reviews
3.2/ 5
Culture
3.5
Career growth
3.0
Work-life
3.2
Employees rate it well for
Work-Life Balance32Overall Company32
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