Product Marketing Manager

Product Marketing Manager

Job Type: Full Time

Department: Marketing

Location: Bangalore

Role Overview

We are looking for a Product Marketing Manager to own the go-to-market (GTM) strategy and execution for new product launches and key feature releases across the Sri Mandir ecosystem.

This is a high-impact role working closely with Product, Growth, CRM, Design, and Analytics teams to ensure every feature reaches users with the right positioning, messaging, and adoption strategy. Youll play a critical role in taking products from 0 1, driving feature discovery, user adoption, and long-term engagement.

This role is ideal for someone with 4 6 years of experience in Product Marketing, Growth, or Product roles within a fast-paced B2C consumer tech startup.

Key Responsibilities

Product Go-to-Market (GTM)

• Own end-to-end GTM planning and execution for new products and feature launches.
• Develop launch plans, positioning, messaging, and rollout strategies.
• Coordinate cross-functional execution across Product, Growth, CRM, Design, Content, and Analytics.
• Ensure successful feature adoption through well-planned launch campaigns.

Product Positioning Messaging

• Translate complex product capabilities into clear, user-centric messaging.
• Define value propositions for different user cohorts.
• Partner with Design and Content teams to create launch assets, in-app messaging, landing pages, and communication campaigns.

Feature Adoption Growth

• Drive awareness, adoption, and engagement for newly launched features.
• Monitor feature performance and identify opportunities to improve activation and usage.
• Collaborate with CRM and Growth teams on lifecycle campaigns that increase feature discovery and repeat usage.

0 1 Product Scale

• Work closely with Product teams from the ideation stage through launch.
• Validate messaging with users and internal stakeholders before launch.
• Build scalable GTM playbooks that can be replicated across future launches.
• Support experimentation around pricing, onboarding, and feature packaging where applicable.

Market User Insights

• Gather customer insights through research, feedback, and analytics.
• Analyze user behavior and competitor offerings to identify opportunities.
• Use data to refine messaging, positioning, and launch strategies.

Performance Measurement

• Define launch success metrics.
• Track adoption, activation, engagement, and retention for launched features.
• Share post-launch learnings and recommend improvements for future releases.

Ideal Candidate Profile

Must Have

• 4 6 years of experience in Product Marketing, Growth Marketing, Product Strategy, or Product Management within B2C/D2C consumer tech companies.
• Experience owning GTM strategy for product or feature launches.
• Hands-on experience launching products from 0 1.
• Strong understanding of product adoption, activation funnels, and user journeys.
• Experience working cross-functionally with Product, Engineering, Design, CRM, and Analytics teams.
• Strong analytical skills with experience using dashboards, Excel, SQL, Mixpanel, Amplitude, or similar analytics tools.
• Excellent written and verbal communication skills.

Good to Have

• Experience in consumer apps, marketplaces, fintech, gaming, edtech, or content platforms.
• Familiarity with experimentation, A/B testing, and growth frameworks.
• Experience with CRM platforms such as CleverTap, MoEngage, or Braze.
• Exposure to AI-powered consumer products or personalization is a plus.

Why This Role Matters

• Own GTM strategy for products used by millions of users.
• Shape how new features are launched, adopted, and scaled.
• Work at the intersection of Product, Growth, Marketing, and Analytics.
• Build products that create meaningful impact while solving unique consumer challenges.
• Clear growth path into Senior Product Marketing or Growth Leadership roles.

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