Product Marketing Manager

Founding Product Marketing – B2B2C AI SaaS

( Freelance-Marketers , Please DON'T Apply - won't be considering )

Location: Remote/WFH (Bengaluru Based Preferred)

Experience: 2–3 Years

Employment Type: Full-time

Compensation: ₹10–12 LPA

We're an early-stage AI SaaS startup looking for our First Product Marketing hire to own how we position, launch, and take our product to market.

What You'll Do

• Define ICP, personas, positioning, and messaging.
• Conduct customer interviews and market research.
• Develop GTM strategies for new products and features.
• Create product narratives, content, case studies, and thought leadership.
• Build sales enablement materials including decks, one-pagers, and battlecards.
• Drive product adoption, activation, and lifecycle marketing.
• Analyze competitors, customer insights, and market trends.
• Work closely with founders, product, sales, and growth teams.
• Measure and optimize GTM, adoption, and revenue impact.

What We're Looking For

• 2–3 years of experience in Product Marketing, Growth, GTM, B2B2C, or SaaS.
• Strong understanding of ICP, segmentation, positioning, and customer journeys.
• Experience with customer research and GTM execution.
• Excellent storytelling, communication, and copywriting skills.
• Ability to simplify complex AI/product concepts into compelling messaging.
• Strong analytical and experimentation mindset.
• Comfortable working independently in an early-stage startup.

Nice to Have: AI/SaaS experience, PLG experience, B2B2C experience, and familiarity with HubSpot, PostHog, Mixpanel, GA4, Apollo, Clay, or similar tools.

Success in 6 Months

• Clear ICP, positioning, and messaging.
• Repeatable GTM playbooks.
• Successful product/feature launches.
• Strong sales enablement and customer content.
• Improved product adoption and conversion.
• A measurable product marketing engine tied to revenue.

Why Join Workong

• Work directly with founders.
• Build Product Marketing from scratch.
• Significant ownership and impact.
• Competitive salary
• Work at the intersection of AI, SaaS, Product & GTM.