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    Job · 12703688

    Darwinbox logo

    Product Marketing Manager

    Darwinbox · Hyderabad · onsite · Posted 63d ago

    Undisclosed6–8 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Job Summary

    Geo Product Marketing Manager to own the go-to-market charter for India MEA, spanning India, the GCC (UAE, Saudi Arabia, Qatar, and neighboring Gulf markets), and key African markets. This is a strategy-and-ownership role, with an execution lens too: you are the single point of accountability for how Darwinbox shows up in your markets - what we say, how we say it, who we say it to, which campaigns run, and how sales is armed to win. The role sits at the intersection of sales, demand generation, product, and field marketing.

    • Role: Geo Product Marketing Manager
    • Region: India MEA (Middle East and Africa)
    • Markets: India, the UAE, Saudi Arabia, Qatar and the wider GCC, plus select African markets
    • Function: Product Marketing / Go-to-Market
    • Location: Hyderabad
    • Experience: 3-5 years in B2B SaaS marketing

    About the Role

    Darwinbox is looking for a Geo Product Marketing Manager to own the go-to-market charter for India MEA, spanning India, the GCC (UAE, Saudi Arabia, Qatar, and neighboring Gulf markets), and key African markets. This is a strategy-and-ownership role, with an execution lens too: you are the single point of accountability for how Darwinbox shows up in your markets - what we say, how we say it, who we say it to, which campaigns run, and how sales is armed to win. The role sits at the intersection of sales, demand generation, product, and field marketing.

    What You'll Own

    • Pipeline generation across owned channels. Drive the demand strategy across digital, events, and social to hit quarterly TOFU pipeline targets, co-owning the number, channel mix, and campaign calendar with the central demand team.
    • Deal acceleration. Partner with sales on in-flight enterprise deals: competitive positioning, proof points, structured pitch decks and innovative collaterals, and bottom-funnel content that moves deals to close.
    • Sales and SDR enablement. Build the enablement engine for the region - pitch narratives, objection handling, market-specific messaging, and outbound plays. Measured by field confidence and adoption, not asset volume.
    • Integrated campaign strategy. Own the campaign architecture end to end: theme, audience, offer, channels, and measurement. Central teams execute against your brief.
    • Market intelligence and thought leadership. Be the company's expert on your markets. Track competitors, regulation, and buyer behavior. Represent Darwinbox at regional HR tech events and translate market observations into external content and internal strategy.
    • Events messaging. Own what Darwinbox says at regional events - booth communication, keynote and session narratives, and speaker content. Field teams execute against your direction.

    What Good Looks Like in Year One

    • A written GTM strategy for the region that leadership signs off on.
    • Repeatable engines: a campaign motion and an enablement rhythm that run without you pushing every piece.
    • Measurable pipeline contribution from owned channels, with clean attribution.
    • A sales team that asks for your input on deals rather than routing around marketing.

    What We're Looking For

    • 3-5 years in B2B SaaS marketing, with 2-3 years in product marketing or regional GTM; HR tech or enterprise software preferred.
    • A track record of being accountable to a pipeline number.
    • Experience across multiple markets with distinct buyer cultures and maturity levels.
    • Strong writing and narrative skills: positioning documents, sales pitches, and campaign briefs built from scratch, without a template.
    • Comfort directing a central execution team - clear briefs, high quality bars, and no production work yourself.
    • Enterprise sales fluency: you understand how CXO buying committees behave and can build content that moves a specific deal.

    Bonus Points For

    • Direct exposure to MEA markets, or experience selling into GCC enterprise buyers.


    Disclaimer: This job posting & location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

    Sourced from naukri

    Skills

    Market IntelligenceCampaignBuyingHr TechBuyerCollateralsOutboundB2BEnterprise SoftwareDarwin BoxCampaign StrategyField MarketingEnterprise SalesArchitectureobjection handlingmarketingDemand Generation

    About Darwinbox

    Darwinbox logo

    Darwinbox

    Software Product

    952

    employees

    2015

    11 years old

    Hyderabad / Secunderabad, Telangana

    IN

    ₹12.2L PA avg

    Avg at Darwinbox

    About

    Darwinbox is an HR technology firm that automates HR processes, helping businesses enhance employee engagement and streamline talent management operations.

    Industries

    Software ProductInternet

    Employee ratings

    10 reviews

    3.8/ 5

    Culture

    2.7

    Career growth

    2.9

    Work-life

    2.7

    Employees rate it well for

    Overall Company38Job Security37

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