Product Marketing Manager

About the Company

Join the Rocketship 🚀 We’re building

ShopOS —

AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like

Flipkart and

Polygon Labs — and

backed by Binny Bansal — this isn’t just another start-up. It’s your

front-row seat to the next big shift in ecommerce. About the Role We are looking for a data-driven

Product Marketing Manager (Acquisition + Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between

"signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of

Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build

"fail-proof" growth loops.

What You’ll Own 1. Lifecycle - Acquisition & Retention Strategy

• Design and execute

end-to-end lifecycle journeys:

• Signup → Activation → Engagement → Expansion → Paid
• Build and optimize

automated onboarding flows that help users reach the product’s core value faster

• Create systems for

feature discovery, usage nudges, and dormant user reactivation

• Design expansion journeys that convert

engaged users into power users and paying customers

• Develop retention frameworks that improve

user stickiness and long-term product engagement 2. Product Analytics & User Insights

• Analyze user behavior using tools like

PostHog, Metabase, Mixpanel, or GA4

• Identify

drop-off points, activation barriers, and engagement gaps

• Define and track

Product Qualified Lead (PQL) signals

• Identify the product’s

“Aha!” moment and optimize onboarding flows to help users reach it faster

• Act as the

Voice of the User , feeding insights back to Product and Engineering teams

3. Multi-Channel Messaging & Lifecycle Automation

• Own lifecycle messaging across

email, in-app nudges, product notifications, and feature announcements

• Build automated lifecycle journeys using tools such as

Loops, Customer.io, or similar platforms

• Craft

high-converting, educational messaging that simplifies complex product value

• Trigger contextual messages based on

user behavior, feature usage, and product events

• Continuously optimize lifecycle campaigns to improve engagement and activation

4. In-Product Growth & Monetization

• Partner closely with Product teams to design

in-product growth mechanisms

• Experiment with

usage-based nudges, milestone celebrations, and paywalls

• Run experiments to improve

Signup → Activated User conversion

• Build product-led upsell opportunities through

feature usage and engagement signals

• Identify opportunities to increase

expansion revenue from existing users What We’re Looking For

• 4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
• Strong experience working in

SaaS or PLG-driven products

• Deep understanding of

product analytics and user behavior analysis

• Experience with analytics tools such as

Mixpanel, Amplitude, PostHog, or GA4

• Familiarity with lifecycle automation platforms like

Customer.io, Braze, Loops, or similar tools

• Strong analytical mindset with the ability to turn

data into actionable growth experiments

• Exceptional

product messaging and writing skills

• Ability to simplify

complex technical features into clear user value

• Experience collaborating with

Product, Engineering, and Growth teams

• Strong ownership mindset and ability to operate in

fast-paced startup environments KPIs You’ll Be Measured On This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.

Product Usage Metrics Increase

DAU / MAU Increase

feature adoption rates Increase session frequency and product engagement

Lifecycle Engagement Metrics Improve

email engagement rates Improve

CTR and conversion from lifecycle messaging Improve performance across retention cohorts and lifecycle campaigns

Activation Metrics Increase

Signup → Activated User conversion Increase Activated Users → PQL conversion

Revenue Expansion Metrics Increase

PQL → Paid conversion Increase expansion revenue from existing users

You’ll Thrive If You Are…

• A

data-driven problem solver who enjoys analyzing user behavior

• Passionate about building

product-led growth loops

• Comfortable experimenting and iterating rapidly
• Obsessed with improving

user journeys and product engagement

• Motivated by turning product usage into measurable revenue impact

Our Values Extreme ownership and bias for action Honest, high-velocity communication Respect for craft and obsession with users Fast, scrappy iteration over perfection Low ego, high empathy, radical candor

What We Offer Competitive salary and meaningful equity Direct mentorship from founders Ownership of a core growth and retention function Bangalore (HSR Layout) — In-office role (No Remote)

Location Bangalore (HSR Layout) — In-office role (No Remote)

Why Join Us? 💡 Build the

growth engine of a category-defining AI company Work directly with

experienced founders Operate at the intersection of

AI, ecommerce, and product-led growth Be part of a

high-ownership, high-impact journey shaping the future of commerce