Product Marketing Manager

Job Summary Responsibilities 1. Messaging Positioning

• Develop clear, differentiated messaging and value propositions for assigned products and vertical solutions
• Translate complex product capabilities into customer-relevant outcomes and business value
• Continuously refine positioning based on market feedback, win/loss insights, and competitive dynamics

2. Go-To-Market Launch Execution

• Lead go-to-market strategy and execution for product releases and launches
• Partner with cross-functional teams (Product, Sales, Demand Gen) to ensure aligned, high-impact campaigns
• Enable sales with crisp narratives, battlecards, and deal-focused materials

3. Commercial Impact Pipeline Contribution

• Own pipeline contribution targets tied to your products/solutions
• Work with Demand Gen to design campaigns that generate qualified opportunities
• Measure and optimize programs based on pipeline creation and conversion-not just engagement

4. Vertical Solution Marketing

• Own messaging and GTM for selected industry solutions (e.g., manufacturing, healthcare, etc.)
• Develop solution-level narratives that resonate with industry buyers and buying committees

5. Website Content Stewardship

• Maintain and evolve product and solution pages to reflect current messaging and drive conversion
• Ensure website content aligns with campaigns, positioning, and buyer journeys

Success Metrics

• Primary: Pipeline opportunity creation and contribution to revenue
• Secondary (input metrics): Campaign performance, asset utilization, engagement, sales adoption

Requirements Required

• 3+ years of Product Marketing (or closely related GTM role)
• Demonstrated ability to influence pipeline and commercial outcomes
• Strong storytelling and messaging skills-able to simplify complex offerings
• High ownership mindset with strong execution discipline

Preferred

• Experience in B2B SaaS, procurement, supply chain, or enterprise software
• Experience supporting vertical/industry marketing
• Familiarity with sales processes and working closely with field teams

What We're Looking For

• High grit energy: You push through ambiguity and drive outcomes
• Commercial mindset: You think in terms of pipeline, deals, and revenue impact
• Bias for action: You move fast and iterate based on results
• Cross-functional leader: You influence without authority across Product, Sales, and Marketing
• Customer-first thinker: You anchor messaging in real buyer pain and value

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.