Product Marketing Manager

Responsibilities

• Meeting Company and Marketing Objectives through Field Marketing Excellence
• Working with the region's Sales leadership team, create and deliver the Regional Marketing strategy that meets the region's business goals through the delivery of World Class Field marketing.
• Support the regional GTM plan for all products, product launches, and regional campaigns in the region
• Set campaign goals and track against those goals for campaign plans
• Expand TAC Security visibility and awareness - Develop a region-appropriate awareness strategy including Introduce creative, cost-effective corporate advertising campaigns
• Maximize exposure/return at industry and other events
• Work with the CMO to meet or exceed the goals set for Marketing Waterfall for the region - in line with Regional Billings growth
• Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs online etc)
• Report monthly/bi Q and Q results for the region and any corrective actions required
• Drive Channel Best initiative through enhanced Channel To and Channel Thru programs
• Show visibility of Channel Thru investments and demonstrate return on investments. Report on how Channel Thru investments is supporting the region's goals.
• Make strategic investment decisions on all marketing investments to/through the channel
• Ensure visibility of the Region's marketing activities and outcomes driving an effective internal communication strategy.
• Ensure you are aware of and follow compliance requirements, contract rules, and all other internal marketing policies.
• Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of Scrap and other internal approval processes

Skills You Have

• Excellent Knowledge of the Technology market or related industry and its dynamics
• Experience in complex, strategic channel management.
• A minimum of 5 years experience working in a Marketing Manager position

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.