Product Marketing Manager

Key Deliverables:

1. Develop and execute differentiated product positioning and messaging to resonate with customers and prospects.
2. Own the launch of new product features and their amplification to increase product visibility.
3. Equip the sales team with high-value sales tools, training, and collaterals for effective sales enablement.
4. Drive marketing pipeline growth by executing programs aimed at net-new and add-on business opportunities.

Role Responsibilities:

1. Collaborate with marketing, product, sales, and customer success teams to create compelling marketing messages.
2. Serve as a company spokesperson, evangelizing the product and positioning the company as a thought leader in the industry.
3. Monitor industry trends and competitor activity, providing updated intelligence to sales teams.
4. Develop and deliver engaging marketing materials to help sales teams understand product offerings and positioning.