Product Marketing Manager, Subscriptions

Who is Blueprint?  

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun. 

What does Blueprint do?  

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies. 

Why Blueprint?  

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint. 

In This Role

The Product Marketing Manager will lead the strategy, growth, and commercialization of a portfolio of consumer subscription offerings for a global digital entertainment platform. This individual will drive subscriber acquisition, engagement, retention, and lifetime value through strategic marketing, go-to-market leadership, and cross-functional collaboration.

Serving as the primary marketing partner to product stakeholders, this person will help influence product strategy, launch new offerings and features, and develop promotions and growth initiatives. The role requires a proactive marketer who can identify business opportunities, translate customer and market insights into recommendations, and lead execution across multiple channels. Approximately 50–60% of the role will involve meetings and stakeholder collaboration, with the remaining time dedicated to strategy, planning, analysis, and execution.

Responsibilities

Define and execute growth strategies for existing and future subscription offerings.

Identify opportunities to improve subscriber acquisition, conversion, engagement, retention, and lifetime value.

Analyze customer behavior, market trends, competitive activity, and business performance to develop actionable recommendations.

Serve as the primary marketing partner to product stakeholders and help influence product roadmaps, customer experiences, value propositions, and future investments.

Lead go-to-market planning and execution for new subscription products, features, benefits, promotions, and business initiatives.

Develop product positioning, messaging, launch strategies, and integrated marketing plans that increase awareness, trial, and adoption.

Partner with analytics and lifecycle marketing stakeholders to measure performance and optimize conversion and retention.

Represent the subscription portfolio across major product launches, seasonal campaigns, creator initiatives, retail moments, and broader brand activations.

Develop cross-channel acquisition and engagement strategies in partnership with paid media, affiliate marketing, lifecycle/CRM, and growth marketing stakeholders.

Establish promotional plans and activation frameworks that support subscriber and recurring-revenue growth.

Manage multiple cross-functional workstreams, communicate recommendations to senior stakeholders, and maintain alignment throughout execution.

Proactively identify business challenges and recommend solutions rather than relying on predetermined tasks.

Required Qualifications

5+ years of experience in subscription marketing, product marketing, growth marketing, lifecycle marketing, or a related discipline.

5+ years of experience developing and executing go-to-market strategies for consumer products, digital services, subscriptions, or other recurring-revenue offerings.

Demonstrated experience driving acquisition, conversion, engagement, retention, or customer lifetime value.

Experience managing cross-functional initiatives involving product, marketing, analytics, and business stakeholders.

Ability to translate customer, market, and performance insights into actionable marketing and product recommendations.

Proven ownership of marketing strategy from initial planning through execution and performance measurement.

Excellent written and verbal communication, presentation, and stakeholder-management skills.

Strong project-management capabilities and the ability to manage multiple priorities in a highly collaborative environment.

Track record of producing measurable business impact, supported by metrics or clear directional growth results.

Preferred Qualifications

Experience marketing subscription products, membership programs, digital commerce offerings, or recurring-revenue services.

Experience with paid media, affiliate marketing, CRM, lifecycle marketing, or other growth channels.

Background in gaming, digital entertainment, consumer technology, creator platforms, or online marketplaces.

Experience marketing products to large, highly engaged consumer communities.

Knowledge of gaming ecosystems and an interest in player engagement and online communities.

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Salary Range  

At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is  $80,000– $90,000 per annum.   Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range.

Equal Opportunity Employer  

Blueprint Technologies, LLC is an equal employment opportunity employer. Qualified applicants are considered without regard to race, color, age, disability, sex, gender identity or expression, orientation, veteran/military status, religion, national origin, ancestry, marital, or familial status, genetic information, citizenship, or any other status protected by law. 

If you need assistance or a reasonable accommodation to complete the application process, please reach out to:  recruiting@bpcs.com  

Blueprint believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes: 

Medical, dental, and vision coverage 

Flexible Spending Account 

401k program 

Competitive PTO offerings 

Parental Leave 

Opportunities for professional growth and development 

Location: Remote