Product Marketing Manager - Noida
Havells · Noida · onsite · Posted 29d ago
Undisclosed7–12 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Agree timelines and deadlines for the development of New Products with development/engineering team, Factories, SCM team & MARCOM teams.
- Obtain insights into customers usage of current products, untapped opportunities, and buyer personas, through interviews, surveys, focus groups and sales data.
- Create a USP for product Responsible for proposing Go-to-Market (GTM) to maximize sales & profitability.
- Research competitor strategy- Price, schemes, products positioning and make wining strategies accordingly.
- Use market research data to establish product pricing, propose product positioning to maximise top line & bottom line.
- Make 3-year road map.
- Communicate the value of new product to the sales team along with suggestive sales pitch.
- Review inventory levels and ensure product availability.
- Coordinates with Sales, Marcom, Service for better performance of products launched
Sourced from naukri
Skills
Product LaunchGo-to-market StrategyProduct PositioningNew Productproduct promotionMarketing StrategyGtmProduct Marketing
About Havells
Havells
Electrical Equipment
8.0k+
employees
1983
43 years old
Noida, Uttar Pradesh
India
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Rediscover the joy of fresh living & eating with Havells Domestic Appliances Fans, Home & Kitchen Appliances, Led Lights, Personal Grooming etc.
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Electrical EquipmentManufacturingElectronics
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