Product Marketing Manager - Medical Devices

Key Responsibilities

Product Positioning & Go-to-Market

• Define and maintain differentiated positioning, value propositions and segment-specific messaging for clinicians, clinical teams and hospital decision-makers.
• Translate medical-device, gait-analysis, biomechanics and AI capabilities into clear, compliant and compelling customer communication.
• Develop core collateral, including presentations, brochures, case studies, website copy, FAQs and competitive materials.
• Lead marketing support for product launches, feature releases and new-market initiatives.

Demand Generation & Market Development

• Plan and execute integrated campaigns across digital channels, webinars, CME programmes, conferences, workshops and strategic partnerships.
• Build qualified demand and move target accounts from awareness through engagement, demonstration and evaluation.
• Partner with Marketing to prioritise accounts, develop account-based initiatives and create qualified Marketing conversations.
• Manage marketing leads and opportunities in the CRM; analyse funnel performance and improve lead quality and conversion.

Clinical, KOL & Customer Engagement

• Build relationships with neurologists, physiotherapists, rehabilitation professionals and other relevant clinical stakeholders.
• Identify and engage key opinion leaders and clinical partners for education, advocacy, research and evidence-generation initiatives.
• Convert validation data, clinical evidence and customer outcomes into credible case studies, educational assets and reference stories.
• Work with Marketing and Customer Success to strengthen adoption, usage and advocacy within existing accounts.

Success Measures

• Qualified healthcare professionals and target accounts engaged
• Marketing-qualified leads, demonstrations and evaluations generated
• Marketing contribution to pipeline and conversion to qualified opportunities
• KOL engagement and clinical/customer evidence develope
• Performance of CME programmes, conferences, webinars and digital campaigns
• Marketing-enablement effectiveness and growth in customer adoption and utilisation

Qualifications & Experience

• Experience in medical devices, diagnostics, MedTech, HealthTech, pharmaceuticals or another B2B healthcare environment.
• Exposure to neurology, orthopaedics, rehabilitation, sports medicine, diabetic foot care, physiotherapy or related markets.
• Experience engaging doctors, hospitals, KOLs or clinical stakeholders.
• Experience planning CME programmes, medical conferences, webinars or professional education initiatives.
• Prior responsibility for medical-device product marketing, clinical marketing or healthcare demand generation."