Product Marketing Manager - Inverter Products

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.

L&T Switchgear is now Lauritz Knudsen Electrical & Automation.

Position Title: Product Marketing Manager - Inverter Products

Education Qualification: B.Tech / B.E. in Electronics/Telecommunication / Electrical and Electronics / Electrical

Experience: 4 – 8 years

Key Responsibilities:

• Develop and execute marketing strategies for inverter products to drive market growth and product awareness.
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including engineering, sales, and customer support, to ensure alignment on product development and marketing initiatives.
• Create product positioning and messaging that resonates with target customers.
• Prepare marketing materials, such as datasheets, presentations, and case studies.
• Plan and execute product launches, including coordinating marketing campaigns and events.
• Analyze sales data and customer feedback to refine marketing strategies and improve product performance.

Qualifications:

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• Experience in product marketing, preferably in the energy or electrical industry.
• Strong understanding of inverter technology and applications.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment

Schedule: Full-time

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