Product Marketing Manager (India + MENA)

About Darwinbox:

Darwinbox is Asia's fastest-growing HR technology platform, designing the future of work by building the world's best HR tech, driven by a fierce focus on employee experience and customer success, and continuous, iterative innovation. We are the preferred choice of 900+ global enterprises to manage their 2.5 million+ employees across 116+ countries.

Darwinbox's new-age HCM suite competes with local as well as global players in the enterprise technology space (such as SAP, Oracle, and Workday). The firm has acquired notable customers ranging from large conglomerates to unicorn start-ups: Nivea, Starbucks, Swiggy, DLF, Crisil, CRED, Vedanta, Mahindra, Glenmark, Gokongwei Group, Mitra Adiperkasa, EFS Facilities Management, VNG Corporation, and many more.

Our vision of building a world-class product company from Asia is backed by marquee global investors like Microsoft, Salesforce, Sequoia Capital, and Lightspeed Venture Partners.

Geo Product Marketing Manager
India & MEA
Role
Geo Product Marketing Manager

Region
India & MEA (Middle East and Africa)

Markets
India, the UAE, Saudi Arabia, Qatar and the wider GCC, plus select African markets

Function
Product Marketing / Go-to-Market

Location
Hyderabad

Experience
3-5 years in B2B SaaS marketing

About Darwinbox
Darwinbox is a leading enterprise HCM platform, trusted by large organizations across Asia, the Middle East, and beyond to run the entire employee lifecycle - from hire to retire - on one unified, mobile-first, AI-led system. We are scaling fast across India and our international markets, and product marketing sits at the center of how we win.

About The Role
Darwinbox is looking for a Geo Product Marketing Manager to own the go-to-market charter for India & MEA, spanning India, the GCC (UAE, Saudi Arabia, Qatar, and neighboring Gulf markets), and key African markets. This is a strategy-and-ownership role, with an execution lens too: you are the single point of accountability for how Darwinbox shows up in your markets - what we say, how we say it, who we say it to, which campaigns run, and how sales is armed to win. The role sits at the intersection of sales, demand generation, product, and field marketing.

What You'll Own

• Pipeline generation across owned channels. Drive the demand strategy across digital, events, and social to hit quarterly TOFU pipeline targets, co-owning the number, channel mix, and campaign calendar with the central demand team.
• Deal acceleration. Partner with sales on in-flight enterprise deals: competitive positioning, proof points, Structured pitch decks and innovative collaterals, and bottom-funnel content that moves deals to close.
• Sales and SDR enablement. Build the enablement engine for the region - pitch narratives, objection handling, market-specific messaging, and outbound plays. Measured by field confidence and adoption, not asset volume.
• Integrated campaign strategy. Own the campaign architecture end to end: theme, audience, offer, channels, and measurement. Central teams execute against your brief.
• Market intelligence and thought leadership. Be the company's expert on your markets. Track competitors, regulation, and buyer behavior. Represent Darwinbox at regional HR tech events and translate market observations into external content and internal strategy.
• Events messaging. Own what Darwinbox says at regional events - booth communication, keynote and session narratives, and speaker content. Field teams execute against your direction.
  
  

What Good Looks Like in Year One

• A written GTM strategy for the region that leadership signs off on.
• Repeatable engines: a campaign motion and an enablement rhythm that run without you pushing every piece.
• Measurable pipeline contribution from owned channels, with clean attribution.
• A sales team that asks for your input on deals rather than routing around marketing.
  
  

What We're Looking For

• 3–5 years in B2B SaaS marketing, with 2–3 years in product marketing or regional GTM; HR tech or enterprise software preferred.
• A track record of being accountable to a pipeline number.
• Experience across multiple markets with distinct buyer cultures and maturity levels.
• Strong writing and narrative skills: positioning documents, sales pitches, and campaign briefs built from scratch, without a template.
• Comfort directing a central execution team - clear briefs, high quality bars, and no production work yourself.
• Enterprise sales fluency: you understand how CXO buying committees behave and can build content that moves a specific deal.
  
  

Bonus Points For

• Direct exposure to MEA markets, or experience selling into GCC enterprise buyers.
• HR tech, or enterprise SaaS domain depth with CHRO / CIO / CFO personas.
• Familiarity with regional regulation, localization, and buyer nuances across India and the Gulf.
  
  

Why This Role
You will own an entire region's story and be measured on outcomes that matter - pipeline, deals won, and a field team that trusts marketing. It is a high-ownership seat with real leverage, direct access to leadership, and the runway to shape how Darwinbox grows across two of its most important geographies.