Product Marketing Manager - IIM/ISB/FMS/MDI

Location: Navi Mumbai

Experience: 4 to 7 years

IMS Proschool is a leading EdTech in Finance & Accounting education. We are looking for a creative, data-driven Product Marketing Manager to own and drive our learning programs. You will work across product, academic, admissions, sales, content, and marketing teams to drive enrolments and strengthen Proschool's position in the professional education market. Know more about us on www.proschoolonline.com

Key responsibilities:

- Research customers, competitors, curriculum trends, and education-market needs to identify growth opportunities.

- Create and execute product marketing and go-to-market plans for new and existing programs.

- Define product positioning, value propositions, audience segmentation and clear, differentiated messaging for Proschool's offerings.

- Develop marketing contents such as product brochures, landing pages, email campaigns, webinars.

- Plan campaigns across email, webinars, events, content, paid media, and partner channels.

- Track campaign and product performance, including acquisition, conversion, engagement, retention, and learner feedback; recommend improvements based on insights.

- Gather market feedback and turn it into product and messaging recommendations.

- Use functional understanding of AI to communicate AI-related learning outcomes, assess market demand for AI skills, and identify practical ways AI can improve marketing workflows and learner experiences.

- Work closely with Academic, Sales, Customer Success, and Marketing teams to enhance product offerings, drive revenue and strengthen retention.

- Create sales enablement materials such as pitch decks, case studies, demos, and battle cards.

- Ensure messaging remains accurate, learner-centric, and aligned with IMS Proschool's brand and academic standards.

What we're looking for:

- MBA from a top B-School (Tier-1), Post graduates.

- 4 - 7 years of edtech experience in product marketing, growth marketing, category marketing, or a related role.

- Strong ability to develop positioning, messaging, and go-to-market plans.

- Excellent written and verbal communication skills, with the ability to simplify complex offerings.

- Experience using AI tools including common generative AI tools for research, content ideation, segmentation, or marketing operations.

- Comfort using data to evaluate campaigns and make recommendations.

- Experience collaborating with cross-functional teams and managing multiple initiatives.

- Strong ownership, creativity, and learner/customer empathy.

- Familiarity with CRM, marketing automation, web analytics, and campaign-reporting tools.