Product Marketing Manager-B2B SAAS (4-6 years)

This is an execution-first, collaboration-heavy role. You will be hands-on: writing, editing, building, packaging, analyzing, optimizing, and launching. You'll translate product capabilities into crisp stories, craft world-class collateral, and enable teams with clarity, structure, and execution-ready assets, ensuring all innovations land with impact.

Key Responsibilities

● Own product positioning and messaging across launches, feature releases, and GTM initiatives.

● Build a strong understanding of buyer personas and user personas, and craft differentiated

messaging for each.

● Use customer conversations, win/loss feedback, product usage data, and market insights to

continuously refine product narratives.

● Create high-quality content including product pages, sales collateral, playbooks, launch assets,

and campaigns.

● Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and

enablement.

● Measure the impact of messaging through demand quality, performance marketing outcomes,

and product adoption metrics, and iterate accordingly.

● Support webinars, certifications, and other user engagement initiatives.

What we're looking for

● 4–6 years of Product Marketing experience in a B2B SaaS company.

● Strong storytelling, writing, and content creation skills.

● Ability to translate customer insights and product data into compelling positioning.

● Comfortable working with analytics to optimize messaging and GTM performance.

● Excellent cross-functional collaboration and project management skills.

● AI-first mindset with a curiosity to experiment and improve workflows.

Preferred (not mandatory)

● Experience marketing B2B SaaS products with considered, multi-stakeholder buying

cycles.

● Experience marketing to non-tech-native users such as administrators, operators, or frontline

teams.