Product Marketing Manager | 5+ yrs | B2B2C + B2C | InsurTech & Financial Services Startup | Mumbai

About MetaMorph:

We at MetaMorph, empower startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring you are covered from every angle—360°.

About Our Client:

Digital insurance platform helping advisors and consumers discover, compare and distribute insurance products across health, life, motor and business insurance.

What You'll Be Doing:

• Own the end-to-end usage and retention strategy for insurance advisors on the platform.
• Drive activation of newly onboarded advisors and improve time-to-first-policy issuance.
• Increase monthly active users (MAU), weekly active users (WAU), and overall platform engagement.
• Design and execute lifecycle marketing journeys across WhatsApp, push notifications, SMS, email, in-app messaging, and outbound calling.
• Improve advisor retention, repeat policy issuance, and cross-sell through personalized engagement campaigns.
• Identify churn signals and build proactive win-back campaigns.
• Build segmentation strategies based on advisor behavior, lifecycle stage, geography, and business potential.
• Partner with Product to improve onboarding, feature adoption, and in-app engagement.
• Collaborate with Sales, Business, CRM, Analytics, and Tech teams.
• Own experimentation roadmap through A/B testing.
• Define and monitor key engagement metrics and dashboards.
• Use customer insights to recommend product improvements.
• Drive referral, loyalty, and rewards programs.
• Ensure marketing automation journeys are scalable and optimized.

Key Metrics

• Monthly Active Advisors (MAA)
• Advisor activation rate
• Time to first policy
• 30/60/90-day retention
• Repeat policy issuance
• Feature adoption
• Campaign conversion
• Churn rate
• Reactivation rate
• Customer Lifetime Value (LTV)
• Revenue from retained advisors

What We're Looking For

• 5–8+ years in CRM, lifecycle, growth, product marketing, or retention.
• Experience with MoEngage, CleverTap, WebEngage, Braze, etc.
• Strong analytical skills (SQL, Excel, GA4, Mixpanel, Amplitude).
• Experience with A/B testing and experimentation.
• Excellent cross-functional stakeholder management.