Product Marketing Leader

Product / Growth Marketing Leader

Location: Coimbatore - Onsite
Experience: 5-10 Years
Employment Type: Full-Time
Function: Growth / Marketing
Reports To: Head of Growth

About Pepagora:

We are building a digital business growth platform for SMEs and MSMEs, helping businesses get discovered, build trust, generate leads, manage customer relationships, market and sell better, automate workflows, and leverage AI-powered tools to grow.

We are looking for a Product / Growth Marketing Leader who can connect product capabilities with customer needs and build a measurable growth engine across acquisition, activation, conversion, retention and revenue.

What You'll Own:

• Product positioning, messaging, ICPs, customer segments and value propositions
• Go-to-market strategy and execution for products, features and new launches
• Growth across SEO, performance marketing, content, social, email, WhatsApp, referrals, partnerships and ABM
• End-to-end funnel: Visitor - Lead - Registration - Activation - Paid - Retention - Expansion
• Product-led growth initiatives including onboarding, feature adoption, recommendations and upgrade journeys
• Lifecycle and CRM marketing based on customer behaviour and product usage
• Content and demand generation focused on traffic, leads, trust and product adoption
• AI-led marketing, automation, personalisation and lead nurturing
• Sales enablement through pitches, use cases, ROI stories, competitor comparisons and solution briefs
• Marketing analytics, dashboards, experimentation and growth optimisation

What Were Looking For:

• 5-10 years of experience in Product Marketing / Growth Marketing
• Experience in B2B SaaS, marketplaces, FinTech, CRM, ERP, SME technology or business software
• Strong understanding of SaaS funnels and growth metrics such as CAC, CPL, activation, conversion, retention and LTV
• Proven experience in product positioning, GTM and growth strategy
• Strong understanding of performance and digital marketing
• Experience with product-led growth and lifecycle marketing
• Strong analytical and experimentation mindset
• Ability to simplify complex/technical products into clear customer value
• Experience working closely with Product, Technology, Sales and Customer Success teams
• Strong copywriting, messaging and storytelling skills
• Ability to operate strategically while being hands-on
• Strong ownership of measurable business outcomes

Good to Have

Experience with:

• SME/MSME customers
• B2B marketplaces
• SaaS / CRM / ERP
• AI / LLM products and AI agents
• Marketing automation
• SEO and performance marketing
• Product-led growth
• Account-based marketing
• Indian SME/MSME acquisition

What Success Looks Like

You will help make Pepagora's value immediately clear to the right SME/MSME customers and build a scalable engine that turns:

Discover - Understand - Register - Activate - Adopt - Pay - Expand - Retain - Refer

into measurable business growth.

If you enjoy owning the numbers behind growth not just running campaigns this role could be a great fit.