Product Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Lead based in Australia.

Join an innovative SaaS environment where you will shape how a digital product is positioned, communicated, and brought to market. This senior role combines strategic thinking with hands-on execution, giving you the opportunity to influence messaging, go-to-market strategy, and customer engagement. You will work closely with leadership, Sales, Marketing, and Product teams to translate complex solutions into compelling stories that resonate with target audiences. With significant autonomy and ownership, you will help define market direction, strengthen customer understanding, and drive business growth. This is an ideal opportunity for a product marketing professional who enjoys building impactful strategies in a collaborative and fast-moving environment.

Accountabilities: Define and evolve product positioning, segmentation, messaging frameworks, and value propositions in collaboration with leadership, Marketing, Sales, and Product teams.

Develop a deep understanding of customers, users, market trends, competitors, and buyer needs to inform go-to-market strategies.

Translate complex product capabilities into clear, compelling narratives that support customer acquisition, engagement, and retention.

Create and maintain sales enablement resources, including presentations, one-pagers, competitive materials, objection-handling guides, and launch assets.

Partner with Sales teams to strengthen sales narratives, improve deal conversations, and support revenue growth.

Lead product and feature launches from strategy development through execution, including defining objectives, KPIs, messaging, and communication plans.

Collaborate with Product and Design teams to influence feature positioning, naming, customer communications, and product storytelling.

Support pricing, packaging, and monetization decisions by providing customer, market, and competitive insights.

Gather customer feedback and success stories to create impactful marketing assets and inform product strategy.

Ensure consistent messaging across websites, product pages, sales materials, lifecycle communications, and customer touchpoints.

Requirements

Bachelor’s degree in Marketing, Business, Communications, Journalism, or a related field, or equivalent professional experience.

8+ years of experience in product marketing or a related role, ideally within B2B SaaS, technology, or digital product environments.

Proven experience developing positioning, messaging, and go-to-market strategies that contribute to business growth.

Strong ability to collaborate with senior stakeholders and influence decisions across Product, Sales, and Marketing teams.

Exceptional written and verbal communication skills, with the ability to simplify complex concepts into clear, customer-focused messaging.

Experience creating sales enablement materials and marketing assets that directly support commercial outcomes.

Strategic mindset combined with strong execution skills and the ability to prioritize high-impact initiatives.

Strong understanding of customer research, competitive analysis, buyer journeys, and market insights.

Passion for digital products, storytelling, and communicating product value through engaging experiences.

Highly organized, detail-oriented, proactive, and comfortable working independently in a fast-paced environment.

Benefits

Fully remote work environment with flexible working hours.

Opportunity to shape the positioning and growth strategy of an innovative SaaS product.

High level of autonomy and ownership with direct influence on business direction.

Opportunity to work closely with leadership and cross-functional teams.

Home office setup support, including equipment and workspace allowance.

Employee option plan providing long-term ownership opportunities.

Health and wellness benefits, including access to coaching and counselling services.

Paid parental leave.

Collaborative, distributed, and impact-driven company culture.

Opportunity to grow within a fast-moving technology organization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1