Product Marketing Lead

Product Marketing Manager Fleet SaaS (Commercial &

Customer-Centric)
Location: HSR, Bangalore (Work from Office)
Experience: 6–10+ years
Employment Type: Full-time
Reporting To: AVP (Product / Growth)
About B:Live
B:Live is building an operating system for enterprise EV fleets — combining fleet management,
logistics operations, charging, and ESG intelligence into a unified SaaS platform.
We work with enterprise clients, fleet operators, and mobility partners to enable large-scale EV
adoption with measurable operational and commercial outcomes.
Role Overview
We are looking for a Product Marketing Manager to lead the commercialisation,
positioning, and market adoption of our Fleet SaaS platform.
This is a high-impact, revenue-linked role — not limited to messaging or launches. You will
be responsible for ensuring that the product is clearly positioned, effectively sold, and
successfully monetised across enterprise customers.
You will act as the bridge between product, sales, and customers, ensuring strong alignment
between platform capabilities, customer needs, and revenue outcomes.
What You’ll Own
Product positioning, packaging, and pricing for Fleet SaaS
Enterprise GTM strategy and sales enablement
Customer solutioning and use-case alignment
Adoption, expansion, and monetisation of the platform
Market intelligence and competitive positioning

Key Responsibilities
1. Product Positioning & Commercialisation
Define clear value propositions for different customer segments (enterprise, fleet
operators, partners)
Translate platform capabilities into outcome-driven narratives (cost savings,
utilisation, ESG impact, efficiency)
Build packaging and pricing strategies aligned to customer willingness to pay
Ensure the product is market-ready and revenue-focused, not just feature-complete
2. GTM Strategy & Enterprise Sales Enablement
Co-own GTM strategy with leadership across India and global markets
Work closely with sales teams to:
Support enterprise pitches, demos, and solution discussions
Build high-conversion sales collateral (decks, case studies, ROI models)
Improve win rates through strong product positioning
Define segment-wise GTM approaches (enterprise, SMB, partnerships)
3. Customer & Market Understanding (ICP Focus)
Define and continuously refine Ideal Customer Profiles (ICP)
Engage directly with enterprise customers to understand:
Decision drivers
Buying behaviour
Operational pain points
Conduct competitive and market analysis to shape positioning and strategy
4. Solutioning & Use-Case Mapping
Translate customer requirements into structured solution narratives using existing
platform capabilities
Work with product teams to:
Identify gaps and prioritise enhancements
Avoid unnecessary custom builds by creating reusable solution frameworks
Build industry-specific use cases (logistics, employee transport, fleet leasing, etc.)
5. Adoption & Monetisation
Own product adoption metrics and revenue outcomes
Track:
Feature adoption
Customer engagement

Conversion and expansion revenue
Identify opportunities for upsell, cross-sell, and pricing optimisation
Ensure features are aligned to monetisable value, not just usage
6. Product–Sales–Customer Alignment
Act as a single point of alignment between product, sales, and customers
Ensure:
Product roadmap reflects real market needs
Sales teams are equipped to sell effectively
Customer feedback loops into product decisions

7. Leadership & Execution
Work closely with Product Managers to ensure market alignment of features
Drive a culture of commercial thinking and customer-centricity
Influence roadmap decisions based on revenue potential and market demand
Must-Have Skills & Experience
6–10+ years of experience in Product Marketing / Product Management in B2B SaaS
Proven track record of:
Launching and scaling SaaS products
Driving monetisation and revenue growth
Strong experience working with enterprise sales and GTM teams
Ability to convert product capabilities into clear business value and ROI narratives
Experience in solutioning for enterprise customers
Strong understanding of SaaS pricing, packaging, and adoption models
Excellent communication and storytelling skills for enterprise audiences
Preferred Experience
Exposure to mobility, fleet management, logistics, or EV ecosystems
Experience with telematics, IoT, or operations-heavy platforms
Understanding of multi-market GTM (India + global markets)
Core Capabilities
Strong commercial and customer-first mindset
Ability to bridge product, sales, and market realities
Data-driven approach to adoption and monetisation
High ownership with execution focus

• Strong stakeholder management and influence
  Tools & Exposure
  CRM & Sales Tools: Salesforce / HubSpot
  Analytics: Mixpanel, Amplitude, GA4, Power BI, Looker
  Product & Execution: Jira, Notion, Confluence
  Basic understanding of APIs, integrations, and SaaS architecture
  What We Are Looking For
  A builder who can position and sell, not just market
  Someone who understands how SaaS products make money
  Strong ability to align customer needs product capability revenue outcome
  Comfortable working in a high-ownership, evolving environment
  Success in This Role (90–120 Days)
  Clear GTM and positioning for Fleet SaaS across key segments
  Improved enterprise deal conversions through better solutioning
  Defined pricing and packaging aligned to customer segments
  Strong adoption and early monetisation signals from existing deployments
  Tight alignment between product roadmap and market demand