Product Marketing Lead
Simplify Healthcare · Pune · onsite · Posted 37d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
The Product Marketing Lead plays a pivotal role in bridging the gap between product development and market adoption. Youll be the voice of our product(s), crafting compelling narratives that resonate with target audiences and drive sales. Youll wear many hats: strategist, storyteller, analyst, and collaborator ultimately ensuring our product(s) achieve maximum impact in the market.
Job Summary Responsibilities Market Research and Analysis - Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.
- Develop detailed buyer personas and buyer journeys and identify customer pain points.
- Define the unique value proposition and key differentiators for assigned product(s).
- Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the products benefits.
- Ensure consistent messaging across all marketing channels and internal teams.
- Create and execute comprehensive go-to-market plans for new product launches and major feature updates.
- Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
- Manage agency and association relationships and oversee campaign production within budget and timelines.
- Plan and create engaging content (e.g., blog posts, whitepapers, ebooks, videos) that educates and informs target audiences about the products value.
- Collaborate with content writers and designers to develop high-quality marketing materials.
- Manage the content, social media, and campaign calendar.
- Optimize content for search engines and social media platforms.
- Equip sales teams with product knowledge, messaging, and competitive battle cards.
- Develop collateral to support the sales process.
- Analyze data to measure campaign performance and identify opportunities for improvement and optimization.
- Refine strategies and tactics based on data insights and market feedback.
- 5+ years of experience in product marketing at an enterprise B2B SaaS company.
- Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.
- Experience developing narratives, marketing programs, and product launches.
- Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
- Ability to work well cross-functionally and across different levels in the organization.
- Go-getter with experience in driving and launching GTM programs/campaigns.
- Bachelors degree in Marketing, Communications, Business, or a related field.
Sourced from naukri
Skills
Content MarketingMarket ResearchCampaigncase studiesGo-to-market StrategyBuyerArticulateProduct PositioningB2BMarketing ProgramsSales EnablementEbooksSAASResearchSalesProduct DevelopmentmarketingProduct Marketing