Product Marketing Executive Baby Clothing (5 LPA - 7.5 LPA)

Key Responsibilities

* Develop and execute product marketing strategies for the Baby Clothing category.

* Manage product launches, GTM plans, positioning, pricing, and promotional strategies.

* Conduct market research, competitor analysis, and consumer insights to identify growth opportunities.

* Work closely with Product, Design, Merchandising, Sourcing, Sales, and Marketing teams.

* Manage the product portfolio, assortment, seasonal collections, and SKU performance.

* Develop product USPs, value propositions, messaging, and marketing briefs.

* Drive product growth across D2C, E-commerce, marketplaces, and modern retail channels.

* Analyze sales, customer feedback, category trends, and product performance to improve results.

* Monitor baby fashion, kidswear, consumer preferences, and market trends.

* Collaborate with creative and digital teams for campaigns, product content, website, and social media communication.

* Identify underperforming products and recommend pricing, positioning, assortment, or promotional improvements.

* Prepare category performance reports and actionable growth recommendations for management.

Key Requirements

* 5–6 years of Product Marketing experience.

* 2–3 years of relevant experience in Baby Clothing, Kidswear, Children's Apparel, or Infant Products.

* Strong experience in Product Marketing, Product Positioning, GTM, Product Launches, and Category Management.

* Experience in launching and managing apparel/product portfolios.

* Strong understanding of consumer behavior, market trends, competitor analysis, and category growth.

* Good knowledge of D2C, E-commerce, marketplaces, and modern retail.

* Marketplace exposure to Amazon, Flipkart, FirstCry, Myntra, etc. will be preferred.

* Strong analytical, communication, leadership, and cross-functional collaboration skills.

* Ability to work closely with Product Development, Merchandising, Sourcing, Sales, and Marketing teams.

* Strong understanding of pricing, assortment, product lifecycle, and seasonal planning.

* Candidates from Baby Clothing, Kidswear, Fashion & Apparel, D2C, E-commerce, or Infant Products will be preferred.