Product Marketing Director

Visier is the global leader in Workforce Intelligence that powers every people decision. We bring Workforce AI to life for HR departments through our award-winning, agentic AI technology by surfacing the insights leaders need to plan, decide, and act with confidence in the moments that matter most. As the market leader in people analytics, workforce planning, organizational design, and manager effectiveness solutions, we fuel smarter decision-making for organizations across the globe. Our mission is to help businesses lead with insight at scale as they continuously transform.

Founded in 2010 by the pioneers of business intelligence, we have over 85,000 customers in 75 countries—including enterprises like BASF, Panasonic, Domino’s Pizza, Experian, Amgen, eBay, and Ford Motor Company.

We’re looking for a Product Marketing Director to join our 'Direct' business team. This is a pivotal role in accelerating revenue growth in some of Visier’s most strategic product areas.

You’ll lead positioning, messaging, and go-to-market strategy for high-growth offerings—helping to drive pipeline, improve win rates, and fuel customer expansion. As the voice of the buyer, you’ll help shape product direction and ensure alignment across Product, Sales, and Marketing. This is a cross-functional, strategic role that blends storytelling with commercial impact.

What You’ll Do

Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention

Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge

Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing

Lead product and feature launches with measurable impact on awareness, pipeline, and adoption

Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles

Partner with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels

Measure impact and continuously optimize, using sales feedback, customer feedback, win/loss analysis, and usage trends to refine GTM strategy

Collaborate cross-functionally with Product, Sales, and Customer Success, ensuring strategy alignment and unified execution

What You Bring

A track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion

The ability to translate complex technical capabilities into clear, compelling business value for senior buyers

Strong commercial acumen—you think in terms of revenue impact, market opportunity, and buyer motivation

Exceptional communication and storytelling skills—you simplify the complex and inspire action through well-crafted messaging

A deep curiosity about your market, your customer, and how your product fits into a broader business ecosystem

Confidence navigating ambiguity—you lead through uncertainty and chart a clear path forward

5-7+ years of experience in B2B SaaS product marketing

Bonus points for domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields

The base pay range for this position in Canada is $153k - $193k / year + bonus

The compensation offered will be determined by factors such as relevant qualifications, experience, knowledge and skills. Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role.  

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