Product Marketing Director, VCSP

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

About the Role

Veeam, the global leader in data resilience, is seeking an accomplished product marketing leader to own the go-to-market strategy for our Veeam Cloud & Service Provider (VCSP) route to market. This role is responsible for driving VCSP growth and retention by shaping portfolio-level positioning, partner value messaging, and field execution across a broad set of Veeam offerings delivered through service providers.

Unlike a single-product PMM role, the VCSP Product Marketing leader will orchestrate an integrated narrative and content framework that enables partners to build profitable services using the Veeam portfolio.  The portfolio includes (but not limited to) Veeam Data Platform, Veeam Data Cloud for Microsoft 365, Veeam Data Cloud Vault, Veeam for Kasten and future Resilience workloads as well as Data and AI trust capabilities and offerings for DSPM, Data Classification, privacy, compliance, governance and security.   The successful candidate will bring deep familiarity with the VCSP/MSP ecosystem, strong executive presence, and a track record of translating data and partner insights into clear recommendations and measurable business outcomes for this unique route to market.

This is a Director-level individual contributor role with high visibility and significant cross-functional leadership expectations. The position reports to the VP of Product Marketing and partners closely with Product Management, Partner Marketing, Partner Business Management, and VCSP Sales. Location in the US can be remote or in-office depending on geography and business needs.

What You’ll Do

Executive presence & leadership cadence: Represent Product Marketing in executive forums and leadership readouts; lead VCSP-focused QBR topics, articulate priorities, risks, and decisions needed, and drive ongoing accountability through repeatable operating rhythms and artifacts (quarterly plans, QBR narratives, stakeholder briefs).

Growth & retention strategy: Diagnose growth and retention challenges across the VCSP route to market, identify root causes using quantitative and qualitative inputs, and develop a prioritized, outcome-based plan in partnership with Sales, PBM, Partner Marketing, and Product Management.

Portfolio messaging, positioning & content framework: Build and maintain VCSP-specific positioning that translates product capabilities into partner and end-customer value (profitability, differentiation, operational efficiency, and resilience outcomes); establish a scalable content and narrative framework that ingests inputs from product PMMs and product teams and repackages them into partner-ready messaging, plays, and solution stories for partner marketing and field consumption.

Partner-facing go-to-market plays: Collaborate with partner marketing to create integrated VCSP solution plays and campaigns (e.g., backup as a service, M365 data protection services, ransomware recovery outcomes, vault/immutable storage, Kubernetes resilience), including value props, target segments, packaging guidance, and proof points.

Cross-functional execution: Serve as the central orchestrator across Product Management, Partner Marketing, Partner Business Management, and VCSP Sales to ensure plans are resourced, executed, and measured; operate effectively through influence in a matrixed environment, with a primary focus on aligning Product Management around prioritizing VCSP functionality in the roadmap.

Sales and partner enablement: Deliver VCSP-ready enablement (pitch frameworks, talk tracks, battlecards, partner solution briefs, FAQs, and training assets) to improve partner acquisition, activation, and expansion.

Insights, measurement & market intelligence: Partner with Partner Marketing to capture insights from VCSPs/MSPs, distributors/aggregators, the field, and customer outcomes, translating feedback into actionable recommendations for roadmap, packaging, programs, and messaging; define success metrics (pipeline, attach/upsell, retention, partner activation, service adoption), monitor performance and report to leadership with clear corrective actions; align packaging, licensing, and pricing with migration plays; and maintain awareness of competitive and ecosystem dynamics affecting VCSP partner economics and demand.

What You’ll Bring

Education & travel: Bachelor's degree in business, marketing, technology, or a related field (MBA or equivalent advanced degree is a plus); willingness to travel for partner meetings, internal planning, and key industry events as required.

Experience & domain expertise: 10+ years of experience in product marketing, partner marketing, product management, or go-to-market roles within B2B software and/or cloud services, including meaningful, tenured experience in the VCSP/MSP ecosystem (cloud and service providers, managed services, channel-led GTM) with demonstrated understanding of partner business models, unit economics, and retention drivers.

Messaging & narrative skill: Proven ability to create compelling portfolio-level messaging for multi-product solutions and tailor narratives for both partner audiences and end-customer buying groups (technical through executive).

Executive presence & leadership: Strong executive presence with experience influencing senior stakeholders through structured, data-driven narratives; comfortable leading QBR discussions and recommending decisions.

Problem-solving & execution: Track record of diagnosing business problems, building an evidence-based point of view, and driving cross-functional execution to measurable outcomes, including hands-on content and enablement expertise (frameworks, plays, competitive positioning, sales/partner enablement) and comfort operating as an individual contributor.

Cross-functional collaboration: Experience collaborating across Product Management, Sales, Partner/Channel organizations, and Marketing teams in a global, matrixed environment, driving outcomes through influence rather than authority and operating comfortably in ambiguity.

Technical/market familiarity & analytical mindset: Familiarity with data resilience, backup and recovery, ransomware recovery, M365 data protection, cloud storage/immutability, and/or Kubernetes/data protection for modern applications is strongly preferred; analytical mindset with ability to define metrics, interpret performance signals, and communicate clear implications and actions

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  What you'll get

Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares

Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents

Medical, dental, and vision coverage starting on your first day

Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program

401(k) retirement plan with company matching contributions

Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time

AirVet: 24/7 virtual veterinary care at no cost

Legal services, identity protection, and supplemental health insurance options

Tax-advantaged spending accounts for healthcare, dependent care, and commuting

Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning

Compensation Transparency

Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.

In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.

U.S. Geographic Zones & Compensation Ranges (TTC / OTE)

Zone 1: San Francisco Bay Area, New York City Boroughs $237,100 — $440,200 USD

Zone 2: Washington, California (excluding San Francisco Bay Area) $217,300 — $403,400 USD

Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona $197,500 — $366,800 USD

Zone 4: All other US locations $171,800 — $319,100 USD

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice , which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing. 

By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.