Product Marketing & Content Executive
Lifesight · Bengaluru · onsite · Posted 3d ago
Undisclosed1–4 yrsfulltimeSourced from
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About this role
Job Summary
The Role
What You Will Own
A. Product Marketing (50%)
B. Content Marketing (50%)
Required AI Knowledge and Skills
What You Bring
What Success Looks Like
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Product Marketing Content Executive (1-4 years)
Company: Factori.ai
Department: Marketing
Location: Bangalore
Work Mode: 5 Days Work From Office
The Role
We are looking for a hands-on marketer who combines product marketing with strong content creation skills. You will help retail buyers understand what Factori does, why it matters and how our insights solve real business problems. Working closely with the Product Marketing Lead and Growth Lead, you will develop product messaging, sales enablement materials, customer stories, thought leadership and digital content. You will translate complex data and product capabilities into clear, credible and engaging narratives that educate buyers, strengthen Factori s positioning and support marketing and sales efforts.
This is an individual contributor role with equal ownership across product marketing and content marketing.
What You Will Own
A. Product Marketing (50%)
- Buyer and Market Research: Research retail buying situations, including expansion, site selection, competitor evaluation and local marketing. Gather insights from customer interviews, sales conversations and market research to understand buyer needs and pain points.
- Product Positioning and Messaging: Translate Factori s capabilities, including aggregated mobility signals, points of interest, APIs and MCP, into clear business value propositions for retail expansion leaders, marketers and analysts.
- Sales Enablement: Create solution briefs, one-pagers, sales decks, demo scripts, FAQs, objection-handling documents and competitive comparison materials to help sales teams communicate Factori s value.
- Customer Stories and Use Cases: Work with product, data and customer-facing teams to develop evidence-based customer stories, use cases and original-data narratives. Clearly document sources, assumptions and limitations.
- Product Launches: Coordinate messaging and launch assets for confirmed product capabilities, including announcements, demos, FAQs and sales enablement materials. Ensure all communication reflects actual product availability.
- Feedback and Optimization: Gather feedback from sales, customers and marketing campaigns to refine messaging, strengthen positioning and improve the effectiveness of sales materials.
B. Content Marketing (50%)
- Content Strategy and Planning: Develop and execute a content calendar aligned with Factori s marketing priorities, target retail audiences, product narratives and business objectives.
- Long-Form Content Creation: Write high-quality blogs, articles, industry explainers, thought leadership pieces, reports and other educational content focused on retail intelligence, location analytics, consumer behaviour and AI-driven business decisions.
- SEO-Focused Content: Create search-friendly content around relevant keywords, customer questions and industry topics. Collaborate with SEO and web specialists to improve content discoverability and organic visibility.
- Thought Leadership: Turn Factori s insights, research and expertise into compelling content for executive LinkedIn posts, company updates, newsletters and other relevant channels.
- Content Repurposing: Adapt original research, customer stories and product insights into multiple formats, including blogs, social posts, email content, webinar materials, infographics and sales collateral.
- Editorial Quality: Maintain high standards for writing, structure, clarity, factual accuracy, tone and consistency across all content. Work with subject-matter experts to validate technical and business claims.
- Content Performance: Track relevant metrics such as organic traffic, engagement, content-assisted conversions and asset usage. Use performance data and audience feedback to improve future content.
Required AI Knowledge and Skills
Practical knowledge of using AI to design, execute and improve product marketing and content workflows is required.
- Proficiency with AI tools such as ChatGPT, Claude or equivalents for research synthesis, content development, messaging, ideation and sales enablement.
- Ability to use AI to accelerate content production while maintaining originality, factual accuracy, brand consistency and appropriate human review.
- Understanding of prompt design, context grounding and source verification, including validating claims against approved product documentation, customer evidence and reliable sources.
- Ability to build repeatable AI-assisted workflows with clear inputs, review steps and quality checks.
- Awareness of responsible handling of confidential information, copyright considerations and the limitations of AI-generated content.
What You Bring
- Experience in product marketing, content marketing, B2B writing or a related role, with work samples demonstrating your individual contribution.
- Strong writing, editing and storytelling skills, with the ability to simplify complex technical concepts for business audiences.
- Experience creating multiple content formats, such as blogs, articles, thought leadership, case studies, product collateral or sales enablement materials.
- Understanding of product positioning, buyer personas, value propositions and how content supports the customer journey.
- Familiarity with SEO fundamentals, keyword research, content optimization and content performance metrics.
- Practical experience using AI in repeatable workflows, including fact-checking, source verification and improving output quality.
- Strong collaboration and project management skills, with the ability to work across product, sales, data and marketing teams.
- Comfort working with spreadsheets, charts and basic performance reports, and the ability to distinguish verified findings from assumptions.
Experience with B2B SaaS, enterprise technology, retail technology, data products, geospatial intelligence or AI-driven solutions is useful but not mandatory.
What Success Looks Like
In your first 90 days, you will understand Factori s priority retail buyers, establish a strong foundation of approved messaging and content themes, and deliver a coordinated set of product marketing and content assets. Success will be measured through the quality and accuracy of messaging, adoption of sales enablement materials, consistency and effectiveness of content production, organic visibility, audience engagement and contribution to qualified marketing engagement and sales conversations.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Content MarketingAudience Engagementclaudecase studiesapisBuyingBuyerCopyrightB2BAnalyticsContent CalendarDigital ContentContent StrategyAI ToolsContent CreationBlogsContent OptimizationArtificial IntelligenceEditorial
About Lifesight
Lifesight
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Linesight provides professional consultancy services, management support and strategic advice to the global construction industry. From initial concept to project completion, we have been helping clients to build their businesses since 1974
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