{"@context":"https://schema.org","@type":"JobPosting","title":"Product Marketing Associate","description":"

Roles and Responsibilities

Collaborate with cross-functional teams to create effective sales enablement materials such as presentations, brochures, and case studies.
Manage social media presence by creating engaging content across multiple platforms (Facebook, LinkedIn) to drive brand awareness and lead generation.
Conduct competitive analysis to identify opportunities for differentiation in the marketplace.
Analyze campaign performance using metrics like website traffic growth, conversion rates, etc.
Develop marketing strategies for new product launches, including positioning, pricing, and go-to-market plans.

Desired Candidate Profile

2-5 years of experience in B2B Marketing or related field.
Strong understanding of Content Management, Digital Marketing, Social Media Marketing, Content Marketing principles.
Excellent communication skills with ability to work effectively with internal stakeholders at all levels.

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