Product Marketing Associate

Role: Product Marketing Associate (Content)

Website: www.trademo.com

Location: Gurgaon, On-site

About the Role

We're looking for a Product Marketing Associate with 1–2 years of experience who is passionate about technology, storytelling, and content creation. You will work closely with Product, Sales, and Marketing teams to drive product messaging, support go-to-market initiatives, and create compelling content that engages our target audience.

Key Responsibilities

• Develop product messaging, positioning, and marketing collateral.
• Support product launches and GTM campaigns.
• Write blogs, case studies, website copy, product pages, email campaigns, and social media content.
• Conduct market and competitor research to strengthen product positioning.
• Create sales enablement materials such as one-pagers, presentations, and FAQs.
• Collaborate with Product, Sales, and Design teams to deliver impactful marketing assets.
• Optimize content for SEO and leverage AI tools to improve content creation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–2 years of experience in Product Marketing, Content Marketing, or Content Writing, preferably in a B2B SaaS or technology company.
• Excellent writing, communication, and storytelling skills.
• Strong research and analytical abilities.
• Familiarity with SEO, AI content tools (ChatGPT, Claude, etc.), and marketing platforms is a plus.