Product Marketing Associate

Job Responsibilities

• Create end-to-end product launch materials by partnering with subject matter experts to develop pitchbooks, solution sheets, and email copy.
• Build and maintain product webpages on the client website by drafting audience-specific copy and structuring pages for clarity.
• Optimize webpages for SEO/GEO by applying best practices to improve findability and performance.
• Partner with design/UX and technology teams to publish webpage updates and enhancements.
• Refresh and optimize existing product collateral to reflect product changes and positioning updates.
• Incorporate regulatory/compliance feedback and evolving business priorities into refreshed content and collateral.
• Coordinate global reviews and approvals, including legal/compliance, to ensure content accuracy, consistency, and on-time delivery.
• Manage multiple workstreams simultaneously using strong prioritization and project management to support launches and BAU updates.
• Maintain content quality and brand standards through attention to detail, version control, style guidelines, and accessibility considerations.
• Support content optimization efforts by partnering with analytics and channel owners to understand performance and recommend improvements.
• Build trusted relationships with onshore and global partners through clear communication, proactive updates, early risk flagging, and solutioning.

Required qualifications, capabilities and skills

• Minimum 7 years of experience in content or product marketing within financial services.
• Polished communication skills with global partners.
• Excellent writing and editing skills, with ability to translate complex product details into clear, client-friendly language.
• Demonstrated ability to partner effectively across multiple stakeholders and deliver under tight timelines with strong attention to detail.
• Strong organizational and prioritization skills with ability to manage multiple concurrent deliverables in a fast-paced environment.
• Strong relationship management skills, including comfort engaging with global stakeholders across time zones.
• Proficiency in core productivity tools (PowerPoint, Excel, Word) and comfort working within structured review/approval processes.
• Hands-on experience with web content publishing and content operations tools.
• Experience with workflow/project management tools (Workfront, Monday.com) , analytics / optimization tools (Adobe Analytics) and SEO tools (SEMrush or similar)

Preferred qualifications, capabilities and skills

• Familiarity with SEO fundamentals and on-page best practices for web content.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.