Product Marketing Associate
Orvera · Pune · onsite · Posted 72d ago
Undisclosed3–5 yrsfulltimeSourced from
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About this role
Role overview
Role title: Product Marketing Associate
Function home: Product Marketing
Seniority band: 3-5 years total experience, with at least 2 years in B2B SaaS product marketing
Reporting line: Reports to the Head of Marketing
Location: Pune, India
Work model: 5 days per week from office. No remote or hybrid option.
Shift timing: 4:00 PM to 1:00 AM IST (aligned to US business hours for live collaboration with US-based stakeholders and same-day sales-enablement support).
Key responsibilities
- Own day-to-day execution across the product marketing function: positioning artefacts, competitive battle cards, sales-enablement collateral, product-launch deliverables, win-loss synthesis, and use-case content. Translate the master narrative architecture set by the Head of Marketing into shipped artefacts on a weekly cadence.
- Build and maintain the competitive battle-card library: regular refresh against the named competitor set, public-source monitoring (capital raises, product launches, analyst coverage, leadership changes, customer wins), and quarterly comprehensive refresh tied to win-loss synthesis themes. Maintain the battle-card library in the sales-enablement platform with named freshness dates per card.
- Run the win-loss interview synthesis cadence: 5 to 8 interviews per month sourced from sales recordings plus post-loss conversations. Theme the interviews, draft the monthly synthesis brief, distribute to Sales, Product, and Customer Success.
- Produce sales-enablement collateral: one-pagers per product line, pitch-script variants (30-second, 2-minute, 5-minute), AE talk tracks across Discovery, Demo, Procurement and Pricing stages, MEDDPICC discovery-question packs, and competitive-displacement objection-handling kits.
- Own product-launch execution under the Head of Marketing s launch-tier framework: launch checklist completion, launch-comms drafting, launch-enablement materials, post-launch performance review. Expect 3 to 5 launches across the fiscal year depending on Product roadmap cadence.
- Coordinate with the in-house design team on collateral production: one-pager design, pitch-deck variants, battle-card visual treatment, and asset-library maintenance in Brandfolder or equivalent DAM.
- Maintain the product marketing asset library with named freshness dates and named refresh owners. Monthly audit flags assets older than 90 days for refresh consideration; quarterly audit forces refresh on anything older than 180 days.
- Support quarterly sales certification re-tests on pitch scripts. Administer the certification, surface drift in delivery quality, report findings to the Head of Marketing and Sales lead.
- Two or more years hands-on in B2B SaaS product marketing with six-figure ACV and multi-quarter sales cycles. Concrete example: shipped 5+ competitive battle cards into a live SDR or AE cadence with measurable adoption.
- Hands-on sales-enablement-platform fluency at administrator level: Highspot, Seismic, or equivalent. Comfort with named SLA on content freshness, named tagging discipline, named analytics on content-engagement-by-rep.
- Hands-on win-loss interview craft: conducting structured interviews, theming qualitative data, distinguishing surface answers from structural patterns. Concrete example: shipped a quarterly win-loss synthesis brief that produced named Product roadmap inputs or named Sales-enablement changes.
- Strong written-narrative craft. Long-form writing, line-editing, and short-form sales-asset writing across three registers (buyer-facing, AE-facing, executive-facing).
- Named tool fluency: Highspot or Seismic, Gong, Klue or Crayon, HubSpot Marketing Hub, Notion, Google Workspace. Working comfort with Slack-based async collaboration.
- Comfortable working a US-aligned shift (4 PM to 1 AM IST) full-time from office, five days a week.
- Conversational AI, contact-centre AI, or BPO-adjacent SaaS experience.
- Hands-on Klue administrator-level experience (versus user-level).
- MEDDPICC training or certification.
- Prior US-buyer-side product marketing experience.
- Podcast-companion sales asset production experience.
At a glance
Location Pune, India
Employment type Full-Time
Location type On-site
Department Product Marketing
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Sourced from naukri
Skills
CraftCadenceBuyerProduct Roadmapcustomer successB2BAnalyticsConversational AiPerformance ReviewMarketing and salesSAASArchitecturemaintenanceProcurementhubspotbpomarketingArtificial IntelligenceProduct Marketing