Product Marketing Associate - HyperStart

About HyperStart

HyperStart is an AI-native Contract Lifecycle Management (CLM) platform built to help enterprises streamline contract creation, review, collaboration, approvals, and post-signature intelligence. We're redefining how legal and business teams manage contracts with AI at the core.

About the Role

We're looking for a Product Marketing Associate who can transform complex product capabilities into compelling stories that resonate with enterprise buyers. You'll work closely with Product, Marketing, Sales, and Design teams to craft messaging, develop GTM assets, support product launches, and create content that drives awareness, engagement, and pipeline.

If you're passionate about enterprise SaaS, love storytelling, and enjoy translating product features into customer value, we'd love to meet you.

Key Responsibilities

• Develop compelling product messaging and positioning.
• Create product marketing assets including website copy, landing pages, blogs, one-pagers, brochures, presentations, and sales enablement materials.
• Support product launches with GTM plans and launch collateral.
• Collaborate with Product and Demand Generation teams to create campaigns that drive awareness and demand.
• Translate technical product capabilities into customer-centric narratives.
• Conduct competitor and market research to strengthen positioning.
• Partner with Sales to develop battle cards, FAQs, and objection-handling content.
• Ensure messaging consistency across all marketing channels.
• Contribute to thought leadership initiatives around AI, LegalTech, and Contract Lifecycle Management.
• Possess a basic understanding of SEO best practices and incorporate them into content creation.

Requirements

• 3 - 5 years of experience in Product Marketing, Content Marketing, or Product Communications within a SaaS company.
• SaaS experience is mandatory.
• Exceptional storytelling, writing, and communication skills.
• Ability to simplify complex product concepts into engaging customer narratives.
• Strong research and analytical thinking abilities.
• Basic awareness of SEO and content optimization.
• Experience working cross-functionally with Product, Marketing, and Sales teams.
• Highly organized, proactive, and detail-oriented.
• Interest in AI products and enterprise software is a strong advantage.

Good to Have

• Experience creating GTM content for B2B SaaS products.
• Familiarity with AI, LegalTech, CLM, or enterprise software.
• Exposure to tools such as Figma, Notion, HubSpot, Canva, or similar marketing platforms.
• Experience supporting product launches and sales enablement.

Why Join HyperStart

• Build the future of AI-native enterprise software.
• Work alongside experienced Product, AI, and GTM teams.
• Own high-impact initiatives from day one.
• Learn and grow in a fast-paced startup environment.
• Opportunity to shape the product narrative for a category-defining platform.

Work Location: Bengaluru

Work Mode: Work From Office (5 Days a Week)