Product Marketing Analyst

Roles and Responsibilities-

• Partner with Product Managers to define and track product success metrics.
• Implement product usage tracking and integrate 3rd-party MarTech and Analytics tools in coordination with Engineering.
• Drive product training and demos for Sales and Customer Success teams for new feature launches.
• Support the Marketing team with Go-to-Market strategy for product launches.
• Drive initiatives to increase product usage and adoption post-launch.
• Conduct competitor analysis, competitive landscape analysis, and benchmarking.
• Analyse features, user behaviour, and metric trends to generate actionable insights and support product decisions.
• Work cross-functionally to communicate key insights, identify product opportunities, and provide recommendations to leadership.

Desired Candidate Profile-

• Bachelor's Degree in Computer Science or Business Management.
• Strong command over Excel or Google Sheets to conduct data analysis and derive insights.
• Ability to design and execute A/B testing for user-centered decision making will be an added advantage.
• Hands-on working knowledge with at least one customer engagement platform like CleverTap, MoEngage, WebEngage, NetCore Smartech, etc.
• Basic working knowledge of at least one web/mobile app analytics platform like Mixpanel, Amplitude, Google Analytics, Hotjar, etc.
• Basic working knowledge of running or tracking marketing campaigns with at least one cloud-based CRM platform like Marketo, HubSpot, LeadSquared, etc.
• Basic understanding of WhatsApp Business account management, API integration, and template management process.
• Strong communication, presentation, and analytics skills and ability to generate stories from data.