Product Marketer

Job Description – Growth Product Marketing Manager

Location: Chennai (Work from Office)

Experience: 3–6 Years

Employment Type: Full-Time About Greensigma Greensigma is building the future of systematic investing. Our flagship platform,

Sigma Scanner , enables investors to discover, backtest, score, and build evidence-based investment portfolios across stocks, ETFs, mutual funds, and more. Our vision is to empower every investor to become their own fund manager through data, technology, and systematic investing. We are looking for a

Growth Product Marketing Manager who can bridge product, marketing, sales, and customer insights to accelerate business growth. Role Overview As a Growth Product Marketing Manager, you will own how our products are positioned, marketed, and scaled. You will work directly with the Founder to understand our products, customers, and business goals. Your responsibility is to transform product capabilities into compelling customer value propositions while driving customer acquisition through performance marketing and funnel optimization. You will own both

Product Marketing and

Growth Marketing , making this one of the most impactful roles in the company. Key ResponsibilitiesProduct Marketing

• Define and refine product positioning.
• Identify ideal customer personas and target segments.
• Develop compelling messaging for different investor profiles.
• Translate product features into customer benefits.
• Conduct customer interviews and market research.
• Analyze competitors and identify differentiation opportunities.
• Build product launch strategies for new features and products.
• Improve product adoption through better communication.
• Create pricing and offer positioning strategies. Growth & Performance Marketing
• Plan and execute Meta, Google, and YouTube advertising campaigns.
• Manage marketing budgets efficiently.
• Improve CPL, CAC, ROAS, and conversion metrics.
• Build and optimize marketing funnels.
• Create retargeting campaigns.
• Conduct A/B testing for creatives, landing pages, and campaigns.
• Optimize audience targeting and campaign performance.
• Track and improve marketing attribution. Webinar & Funnel Optimization
• Improve webinar messaging and structure.
• Optimize VSLs and lead magnets.
• Improve landing page conversion rates.
• Analyze funnel drop-offs and identify opportunities.
• Increase webinar attendance and purchase conversion. Sales Enablement
• Create sales decks and product presentations.
• Develop objection-handling documents.
• Prepare comparison sheets against competitors.
• Improve sales scripts and demo flows.
• Support the sales team with customer insights. Product Launches Lead end-to-end go-to-market strategy for new products and features including:
• Product positioning
• Launch messaging
• Campaign planning
• Landing pages
• Webinar content
• Email campaigns
• WhatsApp campaigns
• Social media communication
• Internal sales enablement Customer Research Regularly interact with:
• Existing customers
• Trial users
• Webinar attendees
• Lost prospects
• Sales team
• Customer Success team Understand:
• Buying motivations
• Customer pain points
• Feature requests
• Reasons for churn
• Reasons prospects do not convert Convert insights into actionable improvements across product and marketing. Analytics & Reporting Monitor and improve:
• Customer Acquisition Cost (CAC)
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Landing Page Conversion
• Webinar Registration Rate
• Webinar Attendance Rate
• Purchase Conversion
• Activation Rate
• Marketing ROI
• Funnel Conversion
• Product Adoption Metrics Present weekly and monthly performance reports with actionable recommendations. Skills RequiredMust Have
• Product Marketing
• Performance Marketing
• Meta Ads
• Google Ads
• YouTube Ads
• Landing Page Optimization
• Funnel Optimization
• Copywriting
• Customer Research
• Marketing Analytics
• A/B Testing
• Excel / Google Sheets
• Strong analytical thinking Good to Have
• SaaS marketing experience
• FinTech experience
• Investing or stock market knowledge
• Webinar marketing
• Marketing automation
• CRM tools
• Google Analytics (GA4)
• Google Tag Manager
• Microsoft Clarity / Hotjar
• Looker Studio What Success Looks Like Within the first 90 days, you should be able to:
• Clearly define Sigma Scanner's positioning.
• Improve our landing pages and webinar messaging.
• Launch multiple high-performing ad campaigns.
• Reduce CAC while maintaining lead quality.
• Improve webinar and funnel conversion.
• Build a repeatable product launch framework.
• Strengthen collaboration between Product, Marketing, Sales, and Customer Success. Key Performance Indicators (KPIs)
• Qualified Lead Growth
• Customer Acquisition Cost (CAC)
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Landing Page Conversion Rate
• Webinar Registration & Attendance Rate
• Webinar Purchase Conversion
• Product Activation Rate
• Marketing ROI
• Customer Feedback & Product Adoption Who You Are You are a builder who enjoys solving business problems using a combination of product thinking, marketing strategy, customer psychology, and data. You don't just run ads—you understand why customers buy. You don't just write copy—you understand how messaging influences business growth. You thrive in fast-moving startup environments and enjoy taking ownership from strategy to execution. Why Join Greensigma?
• Work directly with the Founder and leadership team.
• Build marketing for a rapidly growing fintech startup.
• Own high-impact initiatives from day one.
• Opportunity to shape the future of systematic investing.
• High ownership, fast learning, and significant career growth.
• Competitive salary with performance-based incentives.