Product Marketer

About the Role

You own how our AI content marketing product is positioned, launched and taken to market, including organic and paid demand programmes. You report directly to the Business Head.

Responsibilities

• Own the GTM plan: segments, ICPs, personas, value propositions, messaging
• Maintain positioning against agencies, AI content tools and in-house workflows
• Run organic channels: website messaging, SEO, AEO/GEO, thought leadership, social, email, community
• Run paid and partner programmes: paid media, events, creators, co-marketing
• Build the sales toolkit: decks, battlecards, objection guides, case studies
• Plan and run launches end to end
• Report on funnel, channel performance, pipeline contribution and cost per qualified lead

Required Skills

• 5 + years in product, B2B or growth marketing at a SaaS, AI, martech or marketing-services company
• Direct ownership of GTM, positioning and campaigns
• Organic (content, SEO, social, email) and inorganic (paid, events, partnerships) experience
• Sales enablement and product launch experience
• Funnel metrics, attribution basics, CRM and marketing analytics
• Excellent written communication and creative briefing