Product Marketer
SurveySparrow · Chennai · onsite · Posted 51d ago
Undisclosed0–1 yrsfulltimeSourced from
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About this role
Role - Product Marketer
Job location - Chennai (Work from office)
Experience - 0 - 1 years
Roles & Responsibilities:
1. Sales Enablement:
- Collaborate with the sales team to develop sales enablement materials, including sales presentations, product guides, and competitive analysis.
2. Video Marketing:
-Develop and write storyboards and scripts for video content.
-Transform product modules into engaging videos and guides with technical expertise.
-Create innovative short and long-form video content to keep the audience engaged.
-Utilize creativity and strategic thinking to produce compelling video narratives.
-Collaborate with the marketing team to align video content with overall marketing strategies.
-Stay updated on the latest video marketing trends and technologies to ensure content remains fresh and relevant.
-Familiarity with basic videography and editing knowledge earns brownie points.
-If you have experience in front of the camera, such as presenting videos or working as an RJ, it is a huge plus
3. Market Research:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Analyze data and insights to develop customer personas and segmentations.
- Assist in the development of marketing strategies based on market research findings.
4. Partner Marketing:
- Collaborate with strategic partners to develop joint marketing initiatives, including co-branded campaigns, events, and collateral.
- Assist in creating partner enablement materials, such as partner playbook and co-marketing guidelines.
- Track and report on partner marketing activities to assess effectiveness and ROI.
5. Website Management:
- Support website management efforts by updating content, optimizing user experience, and ensuring accurate product information.
- Work with the design and development teams to implement website enhancements and drive continuous improvement.
- Monitor website analytics to identify areas for improvement and make data-driven recommendations.
6. Social Media and Content Creation:
- Draft engaging social media posts across various platforms to promote products and engage with customers.
- Contribute to the development of content marketing materials, such as blog articles, white papers, and case studies.
- Collaborate with the creative team to create visually appealing and impactful content.
7. User Education:
-Assist in the development of user education materials, including product documentation, tutorials, and video guides.
-Conduct user research to understand user needs and challenges in using our products. Collaborate with the customer success team to gather feedback and improve user education materials
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Website ManagementContent MarketingMarket ResearchContinuous improvementuser researchCompetitive AnalysisAnalyticsSales EnablementSocial MediaVideography
About SurveySparrow
SurveySparrow
Building Material
Walnut
US
₹11L PA avg
Avg at SurveySparrow
About
SurveySparrow is an experience management platform that allows you to collect, analyze, and act on customer feedback in real-time. So whether youre looking to improve customer satisfaction, increase loyalty, or drive revenue growth, SurveySparrow has everything you need to create a world-class customer experience.
Industries
Information TechnologyMarket ResearchSaaSSoftware
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