Product Manager

Product Manager – Consumer AI Platform (Microdrama)

Location: Noida / Delhi NCR

Experience: 4–8 Years

Company: Bullet

Employment Type: Full-Time About Bullet Bullet is building the next-generation entertainment platform for the mobile-first generation. We believe the future of entertainment is short-form, AI-powered, personalized and highly engaging. Bullet is creating India's leading Microdrama platform while simultaneously building Trinetra AI—our AI operating system powering content creation, personalization, monetization, recommendations and consumer intelligence. If Netflix transformed television and TikTok transformed discovery, we believe AI will transform storytelling. We're looking for builders—not managers. If you enjoy solving complex consumer problems, shipping products fast, working directly with founders, experimenting with AI, and influencing millions of users, we'd like to meet you. About the Role This is not a traditional Product Manager role. We're looking for someone who thinks like a founder, executes like an operator and uses AI as a force multiplier. You will own critical product journeys across user acquisition, engagement, subscriptions, token economy, creator ecosystem and AI-powered personalization. You'll work closely with Engineering, AI, Analytics, Design, Growth, Content and Leadership to build products that users love. You'll make data-driven decisions while balancing customer obsession, business impact and execution speed. This role requires someone comfortable working in ambiguity, making fast decisions and shipping continuously. What You'll OwnConsumer Product

• End-to-end ownership of product features from idea to launch
• Define product vision, roadmap and execution strategy
• Build highly engaging consumer experiences
• Improve onboarding, retention and engagement
• Design addictive user journeys
• Optimize watch experience and content discovery
• Improve search, recommendation and personalization
• Drive subscription conversion and monetization Microdrama Ecosystem Deep understanding of:
• Vertical video consumption
• Episodic storytelling
• Binge behaviour
• Hook optimization
• Episode completion
• Watch-time optimization
• Paywall strategy
• Free vs Premium experience
• Ad-supported experiences
• User engagement loops
• Creator ecosystem
• Community features Experience working in OTT, creator economy or content platforms is highly preferred. Subscription & Monetization Own and improve:
• Subscription funnel
• Paywall optimization
• Pricing experiments
• Trial conversion
• Retention
• Churn reduction
• Revenue optimization
• Wallet systems
• Reward mechanisms
• Virtual currency
• Dynamic pricing
• Promotional campaigns
• Loyalty systems Strong understanding of subscription businesses is essential. Tokenomics Experience designing or managing virtual economies including:
• Coins
• Credits
• Wallets
• Rewards
• Streaks
• Loyalty systems
• Missions
• Referral incentives
• Daily rewards
• Gamification loops
• Earn & Spend models Gaming or Web3 experience is a strong advantage. AI-First Product Development Work closely with AI teams to build intelligent consumer experiences. Should understand:
• Large Language Models (LLMs)
• Prompt Engineering
• AI Agents
• Retrieval-Augmented Generation (RAG)
• Recommendation Systems
• AI Search
• Personalization
• Generative AI
• AI-assisted Product Development
• AI Automation
• AI evaluation frameworks
• Model selection and trade-offs Expected to actively use AI tools every day for research, product thinking, documentation, prototyping and execution. Data-Driven Decision Making You'll own product decisions through experimentation. Comfortable working with:
• A/B Testing
• Funnel Analysis
• Cohort Analysis
• Retention Curves
• User Segmentation
• Behavioral Analytics
• Event Taxonomy
• North Star Metrics
• Product KPIs
• Growth Metrics Must be comfortable writing SQL queries and independently analyzing product data. Responsibilities
• Define product strategy with founders
• Translate business problems into product opportunities
• Build PRDs with clear problem statements
• Create detailed user stories and acceptance criteria
• Prioritize roadmap using business impact
• Work closely with Engineering during execution
• Conduct user interviews and customer research
• Analyze behavioural data to improve engagement
• Launch experiments continuously
• Measure feature performance
• Optimize subscription funnel
• Improve monetization
• Drive AI adoption across product workflows
• Collaborate with Analytics, Design and Growth teams
• Work closely with Content teams to improve storytelling experiences
• Build dashboards for monitoring product health
• Own feature adoption metrics
• Improve release quality
• Work in short execution cycles
• Deliver measurable business outcomes Technical Skills Must have strong understanding of: Product Analytics
• CleverTap
• AppsFlyer
• Firebase Analytics
• Google Analytics
• Mixpanel
• MoEngage
• MMP ecosystem
• Attribution
• Event Instrumentation Data
• SQL
• BigQuery
• Python
• Data Analysis
• Cohort Analysis
• Funnel Analysis
• Product Metrics
• Dashboard Design APIs Must be comfortable with:
• REST APIs
• API Documentation
• Postman
• JSON
• API Debugging
• Webhooks
• Authentication
• Backend Integrations Postman proficiency is mandatory. AI Tools Hands-on experience using tools such as:
• ChatGPT
• Claude
• Gemini
• Cursor
• GitHub Copilot
• Perplexity
• NotebookLM
• Lovable
• Windsurf
• Replit AI
• Other AI productivity tools Must understand prompting and AI-assisted workflows. Product Tools
• Jira
• Confluence
• Figma
• Notion
• Miro
• Google Workspace Preferred Experience Experience building products in one or more of the following industries:
• Consumer Internet
• OTT Platforms
• Video Streaming
• Microdrama Platforms
• Live Streaming
• Gaming
• Creator Economy
• Social Media
• Subscription Businesses
• Entertainment Technology
• AI Products Experience with live streaming or gaming products will be highly preferred due to similarities in engagement, retention and monetization mechanics. What We're Looking For You are someone who:
• Thinks like a founder
• Moves with urgency
• Loves solving ambiguous problems
• Obsesses over customers
• Ships products quickly
• Uses data before opinions
• Challenges assumptions
• Is comfortable getting hands dirty
• Learns new AI tools every week
• Can balance business, technology and user experience
• Communicates exceptionally well
• Takes ownership without waiting for instructions Success Metrics (First 12 Months) You'll be measured on:
• User Retention
• Subscription Growth
• ARPU Improvement
• Engagement Metrics
• Session Time
• Episode Completion
• Feature Adoption
• Experiment Velocity
• Product Delivery Predictability
• User Satisfaction
• Product Quality
• AI Adoption Across Product Workflows
• Revenue Impact
• North Star Product Metrics Minimum Qualifications
• Bachelor's degree in Engineering, Computer Science or equivalent
• 4–8 years of Product Management experience
• Experience shipping consumer-facing products
• Strong analytical and problem-solving skills
• Excellent SQL skills
• Working knowledge of Python
• Experience with BigQuery
• Hands-on experience with CleverTap, AppsFlyer and MoEngage
• Strong understanding of APIs and Postman
• Familiarity with AI tools and prompting
• Strong communication and stakeholder management skills Nice to Have
• Experience in AI-first companies
• Experience building recommendation systems
• Knowledge of ML workflows
• Experience with experimentation platforms
• Web3 or token economy exposure
• Gaming economy experience
• Video recommendation systems
• Personalization engines
• LiveOps experience
• Startup or founder experience
• Built products from 0 to 1 Why Join Bullet?
• Build products used by millions of users
• Work directly with founders
• Shape the future of AI-powered entertainment
• High ownership with minimal bureaucracy
• Opportunity to build category-defining products
• Exposure to cutting-edge AI technologies
• Fast decision-making and execution
• Competitive compensation with ESOP opportunities
• Learn, experiment and grow at startup speed
• If you're excited about building the future of entertainment, AI and consumer technology—and thrive in environments where ownership matters more than hierarchy—we'd love to hear from you.