Product Manager

Product Manager

Key Responsibilities

1. Product Strategy & Roadmap

• Define product priorities, translate business requirements into actionable roadmaps, and manage delivery from discovery to production.

2. CRM Ownership

• Drive the evolution of AAFT Online's in-house CRM across sales, admissions, academics, student lifecycle management, and internal operations.

3. LSQ CRM Management

• Demonstrate strong knowledge of LeadSquared (LSQ), including lead management, workflows, field mapping, automation, APIs, and integrations with internal systems.

4. Technology & Delivery

• Work closely with engineering, UI/UX, and QA teams to manage backlogs, sprint planning, releases, testing, and production issues.

5. Integrations & Automation

• Own integrations across CRM, LMS, payment gateways, financing partners, and other third-party platforms.
• Identify opportunities to automate manual business processes.

6. LMS & Academic Platforms

• Drive product improvements across the LMS, student experience, and academic workflows, focusing on performance, usability, and operational efficiency.

7. Payments & Finance Operations

• Maintain existing payment gateway and lending integrations.
• Ensure reliable transaction and reconciliation workflows and coordinate the resolution of production issues.

8. AI & Innovation

• Identify opportunities for AI-powered lead qualification, conversational agents, and workflow automation to improve business efficiency.

9. Stakeholder Management

• Collaborate with Sales, Marketing, Finance, Academics, and senior leadership to prioritise requirements, align expectations, and ensure timely delivery.

10. Team & Vendor Coordination

• Coordinate with engineering, design, QA teams, and external vendors to ensure delivery quality, accountability, and continuity of business-critical systems.

Required Skills & Experience

• Proven experience in product management, preferably in digital platforms, SaaS, CRM, or enterprise applications.
• Strong hands-on knowledge of LeadSquared (LSQ), including configuration, lead lifecycle management, automation, APIs, and integrations.
• Experience managing end-to-end product development and cross-functional delivery.
• Understanding of REST APIs, webhooks, databases, system integrations, and modern web application architecture.
• Experience with CRM, LMS, payment systems, or business process automation.
• Strong requirement gathering, prioritisation, stakeholder management, and problem-solving skills.
• Ability to translate business needs into scalable technology solutions and measurable product outcomes.

Key Success Metrics

• Timely delivery of product roadmap commitments.
• Improved CRM adoption and operational efficiency.
• Reliability of integrations and accuracy of synchronised data.
• Improved LMS performance and student experience.
• Stability of existing payment and finance workflows.
• Successful delivery of automation initiatives with measurable business impact.