Product Manager

Roles & Responsibilities

• Analyse and monitor sales performance across all brands, categories, territories, and salespersons.
• Track brand performance to identify growth opportunities and underperforming areas.
• Identify brands that are performing below expectations in specific regions and develop action plans to improve performance.
• Develop and drive brand-wise growth strategies, including decisions around distribution expansion and market consolidation.
• Lead brand-building initiatives for new or underpenetrated brands.
• Work with the Marketing Head to ensure marketing campaigns and budgets are focused on the appropriate brands and regions.
• Represent product/category priorities in marketing planning discussions without directly owning marketing execution.
• Develop and maintain brand-wise, territory-wise, and salesperson-wise performance dashboards for management review.
• Coordinate with Sales leadership to obtain accurate and consistent sales data on an ongoing basis.
• Analyse sales trends and convert raw sales data into actionable business insights.
• Conduct periodic brand performance reviews for the Managing Directors.
• Present management with clear and prioritised recommendations based on brand and territory performance.
• Coordinate with Sales, Sales Coordination, and Marketing to ensure alignment between brand priorities, sales performance, and marketing activities.

Skills

• Strong Sales Data Analysis skills
• Brand & Category Management
• Territory Performance Analysis
• Sales Performance Tracking
• Strong Excel / BI Tools skills
• Dashboard & MIS Reporting
• Brand Growth Strategy
• Market & Distribution Analysis
• Strategic Thinking and Problem Solving
• Strong Stakeholder Management
• Ability to work with and influence Sales and Marketing teams
• Strong Communication & Presentation Skills
• Ability to convert raw data into actionable recommendations
• Strong Analytical Decision-Making skills