Product Manager
Everest Industries · Mumbai · onsite · Posted 42d ago
Undisclosed0–4 yrsfulltimeSourced from
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About this role
Product & Category Marketing
Market & Customer Understanding
Pricing & Commercial Support
Customer Experience & Service
Specification, Institutional & Growth
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
- Positioning & Strategy: Define the Product Positioning and long-term Product Portfolio Strategy for the roofing division.
- Translation: Convert complex technical specs into Feature-to-Benefit translations that resonate with non-technical buyers.
- NPD Lifecycle: Manage New Product Launch Planning , including naming, packaging, and the R&D Feedback loop to iterate on existing products.
- Content Suite: Oversee the development of Technical Documentation , Product Brochures , Technical Guides , and Installation Videos .
- Amplification: Curate a library of Case Studies highlighting successful project applications.
- EPDM: Own end-to-end product.
Market & Customer Understanding
- Market Intelligence: Lead comprehensive Market Sizing and Market Share Tracking to identify white spaces and growth opportunities.
- Predictive Analysis: Own the Demand Forecasting process to align marketing efforts with supply chain and production capacities.
- Segmentation: Define Customer Segmentations and develop detailed Personas for industrial, commercial, and residential buyers.
- Journey Mapping: Document the end-to-end Buying Journey , identifying key touchpoints and potential friction for different Use-case identifications .
- Commercial Logic: Conduct Cost-Benefit Analysis for new and existing products to justify value-based pricing.
Pricing & Commercial Support
- Benchmarking: Execute regular Competitive Price Benchmarking to maintain market agility.
- Incentive Design: Drive Incentive Alignment strategies to ensure the sales force is motivated to sell high-value, strategic categories.
- Sales Enablement: Conduct regular Sales Training sessions to equip the field team with the latest application-based marketing scripts.
Customer Experience & Service
- Retention: Design the Customer Journey , specifically focusing on the Onboarding experience and Warranty communication .
- Engagement: Manage Service Communication and establish robust Complaint Feedback Loops .
- Measurement: Implement and track NPS (Net Promoter Score) to benchmark customer loyalty against industry standards.
Specification, Institutional & Growth
- Specifier Education: Lead outreach and education programs for Architects, Consultants, and Engineers to drive Specification Inclusion .
- Institutional Liaison: Manage Government Liaison activities to ensure product eligibility for large-scale public infrastructure projects.
- Innovation: Proactively explore New Category exploration and New Business Models (e.g., roofing-as-a-service or integrated solar solutions).
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Customer ExperienceMarket IntelligenceNPDcase studiesProduct Launchbusiness modelsBuyingMarket SizingMappingCategory MarketingNPSOnboardingBrochuresNet Promoter ScoreInfrastructure ProjectsmarketingForecasting
About Everest Industries
Everest Industries
Building Material
1.4k+
employees
1934
92 years old
Mumbai, Maharashtra
India
₹6.9L PA avg
Avg at Everest Industries
About
Since 1934, Everest Industries Ltd. has been at the forefront of supplying building materials to architects, designers, and engineers.As a company that’s constantly learning and growing, we pride ourselves on delivering customised solutions with top-notch quality, and building lasting relationships with our clients. Our portfolio includes a wide range of roofing, ceiling, wall, flooring, and cladding solutions, along with pre-engineered steel buildings for all your industrial, commercial, and residential needs.As one of the leading building material manufacturers in India, we have served over 1,00,000 villages and 600 cities.
Industries
Building Material
Employee ratings
10 reviews
3.9/ 5
Culture
4.2
Career growth
3.4
Work-life
4.5
Employees rate it well for
Work-Life Balance39Overall Company39
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