Product Manager

Responsibilities:

• Own the end-to-end product lifecycle across mobile apps and web e-commerce platforms from ideation to launch and continual optimisation.
• Prioritise product strategies, feature requests, and backlogs effectively based on impact, effort, and alignment with business objectives.
• Collaborate with cross-functional teams to deliver high-quality product releases on schedule.
• Collaborate with marketing, sales, and operations to define go-to-market plans, launch timelines, and cross-functional alignment for new launches.
• Track, analyse and report product KPIs such as conversion rate, average order value, LTV and engagement metrics.
• Drive continuous improvement of the end-to-end user experience through experiments, feedback, and data analysis to consistently improve KPIs.

Requirements:

• Strong product sense with experience in e-commerce or D2C consumer apps.
• Proficiency in data analysis tools (GA4 Mixpanel, Firebase, Amplitude, Webengage).
• Excellent understanding of mobile UX patterns, app engagement loops, and retention levers.
• Skilled in writing user stories, PRDs, and managing agile sprints in tools like Jira or Trello.
• Working knowledge of A/B testing, funnel optimisation, and conversion rate improvement.
• Solid collaboration, communication, and stakeholder management abilities.
• Technical familiarity with APIs, development lifecycles, version control and an outcome-oriented mindset with a bias for action and measurable impact.