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    Job · 16257921

    Cromā logo

    Product Manager

    Cromā · Mumbai · onsite · Posted 44d ago

    Undisclosed10–12 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    Role & responsibilities

    Product Manager is responsible for leading end-to-end product development and delivery for a defined digital product stream such as e-commerce, store systems, or service journeys. The role translates business objectives and user needs into high-impact product solutions while ensuring agile delivery, cross-functional collaboration, and continuous improvement of digital customer experiences.


    Primary Responsibilities

    1. Product Planning & Execution

    • Own the product backlog for the assigned stream and manage prioritization based on business value, feasibility, and dependencies.
    • Drive product development lifecyclefrom discovery and definition to delivery and iterationacross sprints.
    • Collaborate with design, engineering, and analytics teams to ensure quality execution and release readiness.
    • Conduct sprint ceremonies including grooming, planning, demos, and retrospectives with agile squads.
    • Ensure product documentation, user stories, and acceptance criteria are updated and communicated.

    2. Customer Experience & User-Centric Design

    • Partner with UX and Consumer Insights to identify user needs, friction points, and opportunity areas.
    • Create user journeys, personas, and scenarios to shape intuitive and high-conversion digital experiences.
    • Validate concepts using MVPs, usability testing, A/B experiments, and customer feedback loops.
    • Track adoption, drop-offs, NPS, and other experience KPIs to refine product features.

    3. Cross-functional Collaboration & Go-to-Market Readiness

    • Work closely with business stakeholders including e-commerce, store ops, ZipCare, and Own Label to align product outcomes with business goals.
    • Coordinate with Tech, InfoSec, and Digital Operations to ensure integration, scalability, and system readiness.
    • Lead go-live planning, internal rollouts, and communication to ensure adoption across channels.
    • Partner with marketing and customer support to ensure new features are promoted and supported effectively.

    4. Data-Driven Decision Making & Iteration

    • Define product KPIs and build dashboards in collaboration with Analytics teams to monitor performance.
    • Use product data to track usage patterns, identify feature gaps, and inform roadmap decisions.
    • Regularly analyze competitor products, industry benchmarks, and digital best practices.
    • Lead structured post-launch reviews to capture learnings and build into product evolution.

    5. Team Support & Product Culture

    • Mentor associate product managers or cross-functional contributors within the product stream.
    • Drive product thinking, agile discipline, and stakeholder alignment across the pod.
    • Contribute to backlog governance, product rituals, and OKR reviews at the vertical level.
    • Promote a culture of experimentation, user empathy, and ownership.


    Preferred candidate profile


    • Bachelors degree in Engineering, Design, or Business; MBA or Product Management certifications preferred

    Desired Experience


    • 10+ years of experience in digital product management with exposure to agile delivery

    Sourced from naukri

    Skills

    Product DesignProduct LaunchProduct RoadmapProduct StrategyProduct Development Life CycleProduct Development

    About Croma

    Cromā logo

    Cromā

    Retail

    6.8k+

    employees

    2006

    20 years old

    Mumbai, Maharashtra

    India

    ₹5.2L PA avg

    Avg at Croma

    About

    Croma Retail is a one-stop destination for online shopping in India.

    Industries

    RetailConsumer Electronics & Appliances

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