Product Manager

Job Title: Product Manager
Department: Product Management / Business Development

Role Purpose

Responsible for managing the complete product lifecycle, from market research and product development to commercialization, growth, and profitability. The role will work closely with Engineering, Sales, Marketing, Operations, Quality, and Supply Chain teams to ensure successful product performance in the market.

Key Responsibilities

• Develop and execute product strategy, roadmap, positioning, and go-to-market plans.
• Conduct market research, competitor analysis, customer feedback, and identify new product/business opportunities.
• Define product requirements and coordinate with Engineering/R&D for new product development and improvements.
• Manage the complete product lifecycle, including product launch, pricing, portfolio rationalization, and phase-out.
• Work closely with Sales & Marketing teams to develop product value propositions, sales tools, training, and market communication.
• Monitor product sales, margins, market share, profitability, and other key performance indicators.
• Coordinate with Operations, Procurement, Quality, and Supply Chain to ensure product availability, cost competitiveness, and quality.
• Drive continuous product improvement based on customer requirements, market trends, and competitive benchmarking.
• Prepare business cases, product forecasts, pricing proposals, and revenue/margin plans.
• Act as the key interface between customers, commercial teams, and technical/R&D teams.