Product Manager

1.PRODUCT MANAGER

Job Responsibilities:

• Effective Brand Strategies: Responsible for formulation of SMART Brand strategies (Specific, Measurable, Achievable, Realistic and Time Bound) for assigned brand portfolio, implementation of the planned activities to meet Brand objectives.
• Quality Print Inputs: Ensure the quality & standard of marketing collaterals for assigned brands.
• Market Intelligence: Responsible for gathering market intelligence for Pharmed products and sharing with the team.
• New Product Identification: Identification of new formulations which have a potential to become minimum 5 Cr. in 2 years.
• Conduct of Strategy Meetings & Participation in SDM: Actively participate in Strategy meetings, Product Launch meets & SDM and ensure overall corporate objectives for the meetings.
• Regular Support to Field: Continuously & actively support field force on the activities, campaigns. Support field force with SDM slides & detailing guidelines / tutorials for effective implementation of the strategies.
• Joint Field Work: Plan & carry out JFW in the assigned regions at least 5 days in a month. Test marketing input communications by discussing with doctors, provide effective feedback on the inputs. Gather key market insights through Dr. as well as retail survey.
• Conference / CME Participation: Participate in National / Zonal / State conferences as well as CMEs as per corporate requirement.
• Growth in IQVIA / AWACS / SMSRC / CMARC: Ensure growth in Market Share, Rx Share / Rx Base in Market Data through effective brand strategies & implementation.
• Allied Operational Activities: Ensure timely dispatches of Monthly & Weekly inputs. Prevent Expiry of PS, regularly liquidate old BRs & ensure smooth dispatches so as to avoid over-stocking in the godown.
• Confidentiality: Responsible and bound to maintain Confidentiality to ensure corporate growth.