Product Manager - UPI

About Snapmint: India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards. At Snapmint, we’re reimagining how credit works—with a product-first approach that puts the consumer experience at the center. Our EMI and Pay Later solutions are designed from the ground up to be intuitive, accessible, and frictionless—enabling millions of Indians to purchase what they need, when they need it, whether it’s fashion, electronics, or daily essentials. From seamless onboarding to instant approvals and zero-cost EMIs, all our products are engineered to empower users while maintaining transparency and trust. We believe that enduring financial services are built not just on fair terms, but also on products that solve real problems with simplicity and scale. Founded in 2017, Snapmint is now India’s leading online zero-cost EMI provider. With over 10 million consumers served across 2,500 cities—and doubling year on year—our growth is a direct outcome of building a world-class online product that people love and rely on.

About the Role: We’re looking for a Senior Product Manager to build Snapmint’s UPI offering from scratch and grow it into a strong user segment within our app. You’ll lead everything from defining the UPI experience to driving adoption and long-term engagement. The ideal candidate has worked on UPI products, understands the payments ecosystem deeply, and enjoys building products that scale.

Key Responsibilities:

• Build and launch the UPI experience within the Snapmint app
• Define and execute the long-term roadmap for UPI adoption and growth
• Work with PSPs, banks, and partners to design and implement integrations
• Create simple, secure, and reliable payment and repayment journeys
• Integrate Snapmint UPI in purchase and repayment journeys
• Use data to track performance, identify gaps, and improve user conversion and retention
• Collaborate with design, engineering, business, and compliance teams to ship high-quality features
• Stay updated on NPCI developments, UPI regulations, and market innovations
• Design and launch Credit on UPI, enabling pay-later and EMI payments across online and offline merchants
• Partner with banks and PSPs to implement Credit on UPI rails and drive certifications and adoption
• Embed Credit on UPI across core Snapmint journeys—checkout, repayments, re-use, and cross-sell ensuring trust and compliance
• Drive growth and monetization of Credit on UPI through user education, merchant enablement, and pricing experiments

Qualifications:

• 3–5 years of product management experience, including 3+ years in payments or fintech
• Hands-on experience building or managing a UPI app or product
• Strong understanding of UPI flows, PSP integrations, mandates, and compliance frameworks
• Experience driving long-term growth and engagement of UPI users
• Analytical, execution-focused mindset with attention to detail and user experience
• Excellent communication and collaboration skills across internal and external teams