Product Manager/Senior Product Manager-OTC

Key Responsibilities:

Portfolio Management:

• Manage the complete product portfolio, aligning with business goals and regional market demands.
• Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability.

New Product Launches:

• Lead end-to-end process for new product launches in the segment.
• Collaborate with R&D, sales, and medical affairs to ensure successful product introductions.
• Design marketing campaigns to drive product adoption and awareness.

Brand Strategy & Market Positioning:

• Develop and execute robust brand strategies to differentiate products in a competitive landscape.
• Ensure consistent and effective brand messaging across all communication channels.

Market Share & Sales Growth:

• Formulate short- and long-term product plans to achieve market growth targets.
• Monitor sales data and market trends to adjust strategies and optimize product performance.

Creative Communication & In-Clinic Campaigns:

• Design creative communication strategies targeting healthcare professionals and patients.
• Lead development of in-clinic campaigns to enhance product visibility and educate healthcare providers.

Competitor Analysis & Market Intelligence:

• Conduct regular competitor analysis using IMS data and other market intelligence tools.
• Identify market opportunities and threats to maintain a competitive edge.

Marketing Plan Development & Execution:

• Collaborate with internal stakeholders to create and execute annual marketing plans.
• Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.

Cross-Functional Collaboration:

• Work closely with sales, regulatory, medical, and other teams to drive product success.
• Provide training and support to sales teams, ensuring strong product knowledge and market insights.

Budget & Resource Management:

• Manage product marketing budget, ensuring cost-effective allocation of resources.
• Track marketing spend and evaluate campaign effectiveness to meet financial objectives.