Product Manager:Segment Team - Affluent Products -(VP)

Role Purpose

The VP Product Manager is responsible for managing and growing one or more banking products or customer propositions. The role holder drives product strategy, customer acquisition, portfolio growth, profitability, customer experience, regulatory compliance, and execution of strategic initiatives. The role requires close collaboration with Digital, Analytics, Operations, Technology, Marketing, Compliance, Risk, Branch Banking, and Sales teams to deliver business outcomes and superior customer experiences.

Key Responsibilities

1. Product Strategy & Management

• Own the product lifecycle from ideation to launch and ongoing enhancement.
• Develop product roadmaps aligned to customer needs, market opportunities, and business objectives.
• Conduct competitive benchmarking and identify opportunities for differentiation.
• Define product features, pricing, benefits, eligibility, and customer value propositions.

2. Business Growth & Portfolio Management

• Drive customer acquisition, balances, revenue, and profitability targets.
• Monitor portfolio health across acquisition, activation, engagement, retention, and profitability metrics.
• Identify growth opportunities through partnerships, new features, and customer programs.
• Build and execute initiatives to improve product penetration and customer deepening.

3. Customer Experience & Journey Ownership

• Map and optimize end-to-end customer journeys.
• Improve onboarding, activation, servicing, and engagement experiences.
• Monitor NPS, complaints, service quality, and digital adoption metrics.
• Drive customer-centric enhancements to improve satisfaction and retention.

4. Digital & Analytics

• Leverage customer, behavioural, and portfolio analytics to drive product decisions.
• Define business requirements for digital journeys across mobile, internet banking, and assisted channels.
• Track funnel conversion, drop-offs, and campaign effectiveness.
• Drive data-led experimentation and optimization initiatives.

5. Project & Stakeholder Management

• Lead cross-functional execution involving Technology, Operations, Compliance, Legal, Risk, Marketing, Analytics, and Sales teams.
• Manage product launches, enhancements, regulatory changes, and strategic projects.
• Ensure timely delivery of initiatives within agreed timelines and budgets.

6. Risk, Compliance & Governance

• Ensure adherence to RBI guidelines, internal policies, and regulatory requirements.
• Manage audits, compliance observations, customer grievances, and control frameworks.
• Identify and mitigate operational, regulatory, and reputational risks.

7. Performance Monitoring

• Own key business and operational dashboards.
• Present performance updates and strategic recommendations to senior leadership.
• Drive corrective actions to achieve business objectives.

Key Performance Indicators (KPIs)

Business

• Product acquisition
• Deposit growth
• Customer activation rate
• Cross-sell penetration

Customer

• NPS improvement
• Complaint reduction
• Digital adoption
• Customer retention

Execution

• Project delivery adherence
• Feature launch success
• Funnel conversion improvement
• Campaign effectiveness

Risk & Controls

• Audit observations closure
• Regulatory compliance adherence
• Operational risk metrics

Qualifications

Education

• MBA / PGDM from a reputed institution preferred.
• Engineering, Commerce, Finance, or related discipline.

Experience

• 6 to 10 years of banking, fintech, payments, liabilities, lending, cards, wealth, or digital product management experience.
• Proven experience in product launches, portfolio management, business growth, or customer experience initiatives.
• Experience working with technology and analytics teams.

Skills & Competencies

Functional

• Product Management
• Banking & Financial Services
• Business Strategy
• Digital Journeys
• Customer Experience Design
• Data Analytics
• Project Management
• Regulatory Knowledge

Leadership

• Stakeholder Management
• Problem Solving
• Decision Making
• Influencing & Negotiation
• Execution Excellence
• Commercial Acumen