Product Manager- Savings Account

The Product Manager- Savings Account will lead the development, management, and digital transformation of the Bank’s Savings Account portfolio. The role involves end-to-end ownership of product lifecycle, customer journeys, process optimization, regulatory compliance, and profitability, with a sharp focus on enhancing customer experience and driving business growth across segments.

Overall Job Description Product & Portfolio Management

• Develop and execute the product roadmap and strategy for Savings Accounts
• Leverage AI/ML models for customer segmentation, propensity scoring, and personalization
• Manage product variants across Retail, Salary, TASC, Government and Household segments
• Conduct market research, peer benchmarking, and trend analysis for product improvements
• Define product features, benefits, pricing, and value propositions
• Drive acquisition, activation, engagement, and retention strategies
• Monitor portfolio metrics such as CASA growth, balances, profitability, and customer mix
• Build business cases and track performance against targets Customer Journey & Digital Ownership
• Own end-to-end customer journey (onboarding → servicing → lifecycle engagement)
• Integrate

AI-powered onboarding journeys (eKYC automation, document verification, fraud detection)

• Work closely with Technology and Operations teams to simplify customer journeys and improve service delivery
• Ensure seamless and intuitive mobile and web experiences
• Incorporate Voice of Customer (VoC) insights into journey improvements Policy, Process & Governance
• Review and enhance SOPs, product policies, T&Cs, and process documentation
• Drive intelligent process automation (IPA/RPA + AI) for account opening and servicing
• Use AI-based anomaly detection to identify process inefficiencies and risks and redesign them
• Standardize and digitize processes to ensure efficiency, scalability, and consistency
• Define and monitor process KPIs and performance metrics
• Develop real-time process monitoring dashboards with AI alerts Regulatory Compliance & Risk Management
• Ensure adherence to RBI regulations, KYC/AML norms, and internal policies
• Manage updates to rates, charges, policy notes, and compliance frameworks
• Support regulatory reporting and ensure timely resolution of regulator queries
• Identify and mitigate risks in product and process frameworks Business Growth & Partnerships
• Drive CASA growth, revenue, and customer acquisition
• Identify opportunities for new initiatives, innovation, and incremental revenue generation
• Manage alliances, tie-ups, and partnerships for product promotions and cross-sell
• Own marketing collaterals including brochures, website content, and campaigns Stakeholder Management & Enablement
• Act as SPOC for product knowledge, marketing support, and campaigns across frontline channels
• Collaborate with Risk, Compliance, Ops, Tech, Design, and Sales teams
• Conduct trainings and mentoring for frontline teams on product/process changes
• Drive alignment across stakeholders for seamless execution P&L and Performance Ownership
• Own Savings Account P&L, budgets, and revenue targets
• Improve channel productivity and business performance
• Track and optimize product usage, engagement, and profitability

Education and Work Experience Requirements: EDUCATION MBA / PGDM in Finance or Marketing (Tier 1 / Tier 2 preferred)

WORK EXPERIENCE 3–7 years of experience in banking or financial services Strong experience in Savings Accounts / CASA / Liabilities product management Exposure to AI/ML, data analytics, or digital transformation projects preferred

Desired Behavioral / Functional Traits

• Strong understanding of liability products (Savings & FD) and retail banking ecosystem
• Experience in product lifecycle management and product launches
• Strong analytical and data-driven mindset
• Expertise in digital journeys, onboarding funnels, and UX improvements
• Stakeholder management across cross-functional teams
• Strong communication, training, and presentation skills
• Customer-first mindset with problem-solving orientation
• Ownership mindset with ability to drive execution